Create an AI-powered objection handling playbook from sales call recordings

In Gong, filter for calls from the last 60-90 days that are most likely to include meaningful objections: discovery calls, demos, pricing calls, procurement calls, renewal risk calls, and closed-lost opportunities. Include calls from both top-performing reps and average reps so you can compare response quality. Export transcripts or relevant snippets with account type, persona, deal stage, and outcome. Keep the work organized in Gong with fields for source, decision, owner, next action, and review status so the next person can see how the decision was made. Write the first version for usefulness, then tighten the language so it sounds like a practitioner speaking to a real buyer rather than a generated marketing block.