1
Define the guest's strongest podcast angles
30-45 min
30-45 min
Before searching for shows, define what the guest can credibly talk about. Create 3-5 episode angles based on expertise, contrarian opinions, customer stories, industry shifts, or practical frameworks. Each angle should be useful to a podcast audience even if they never buy from you.
Output
A set of podcast-ready guest angles and credibility points.
Claude
Pro tip
Podcast hosts book episodes, not resumes. A clear episode idea beats a long founder bio.
Prompt template
Create podcast guest angles for this expert.
Guest bio:
{{guest_bio}}
Company/product:
{{company_context}}
Target audience:
{{target_audience}}
Proof points:
{{credibility_points}}
Topics the guest can speak about:
{{topics}}
Return 5 podcast episode angles. For each:
1. Episode title idea
2. Why podcast audiences would care
3. The guest's unique point of view
4. 3 talking points
5. Best-fit podcast category
6. Proof that makes the guest credible
Avoid pitches that sound like product promotion.2
Build the podcast target list
1-2 hours
1-2 hours
Use Listen Notes to find podcasts by keyword, category, audience, and guest history. Add each show to Google Sheets with podcast name, host, website, description, audience fit, recent episode topics, estimated relevance, and contact page if available.
Output
A podcast target list with show metadata and relevance notes.
Listen NotesGoogle Sheets
Pro tip
Smaller niche podcasts often convert better than large generic shows. Relevance beats audience size for B2B.
3
Research recent episodes and host patterns
2-3 hours per 50 shows
2-3 hours per 50 shows
Use Perplexity to research each show's recent episodes, guest types, recurring themes, host interests, and whether they accept external guests. Add 2-3 personalization notes per podcast. Look for gaps where your guest can bring a fresh angle instead of repeating something the show just covered.
Output
Research notes that make each pitch feel specific to the show.
PerplexityGoogle Sheets
Pro tip
Do not pitch an episode they recorded last month unless you are offering a clear counterpoint or deeper follow-up.
Prompt template
Research this podcast for a guest pitch.
Podcast: {{podcast_name}}
Host: {{host_name}}
Podcast URL: {{podcast_url}}
Guest profile: {{guest_profile}}
Potential angles: {{guest_angles}}
Find:
1. Recent episode themes
2. Types of guests they usually host
3. Host interests or recurring questions
4. Audience fit
5. Which guest angle fits best and why
6. Personalization notes for the pitch
7. Any reason this show is a bad fit
Keep it concise and source-backed.4
Find and verify host contact details
1-2 hours
1-2 hours
Use the podcast website first, then Hunter or Apollo to find the host, producer, or booking email. Add source, confidence, and backup contact into Google Sheets. Avoid sending to generic scraped addresses unless you cannot find a better option.
Output
Verified podcast contact list with primary and backup emails.
HunterApolloGoogle Sheets
Pro tip
Producer emails are often better than host emails for larger shows. For small shows, the host usually handles bookings directly.
5
Generate personalized podcast pitches
1 hour per 50 pitches
1 hour per 50 pitches
Use Claude to write personalized pitch emails using the show research, host notes, and best-fit episode angle. Keep the pitch short. The email should lead with why the topic fits the show, then explain why the guest is credible. Include 2-3 possible episode titles to make the host's decision easier.
Output
Personalized podcast pitch emails ready for review.
ClaudeGoogle Sheets
Pro tip
The first sentence should prove you know the show. The second should make the episode idea obvious.
Prompt template
Write a personalized podcast guest pitch email.
Podcast: {{podcast_name}}
Host: {{host_name}}
Recent episode notes: {{recent_episode_notes}}
Audience fit: {{audience_fit}}
Guest bio: {{guest_bio}}
Best-fit angle: {{best_fit_angle}}
Credibility points: {{credibility_points}}
Email requirements:
- 120-180 words
- Start with a specific show reference
- Pitch the episode idea before the guest bio
- Include 2-3 possible episode titles
- Low-pressure CTA
- No hype, no generic PR language
Return subject line and email body.6
Create a light follow-up sequence
30-45 min
30-45 min
Use Claude to generate two follow-up emails. The first should add a new angle or talking point. The second should politely close the loop. Load the sequence into Apollo or send manually depending on your volume.
Output
A short follow-up sequence for podcast outreach.
ClaudeApollo
Pro tip
Do not bump with 'just following up.' Add a new reason the episode would be useful.
Prompt template
Create two follow-up emails for this podcast guest pitch.
Original pitch:
{{original_pitch}}
Podcast context:
{{podcast_context}}
Guest angle:
{{guest_angle}}
Follow-up 1: Add one new useful talking point or timely reason.
Follow-up 2: Polite close-the-loop email.
Keep each under 100 words. Do not sound pushy.7
Track replies and improve pitch angles
Ongoing
Ongoing
Track sent date, reply status, positive response, rejection reason, booked episode, and angle used in Google Sheets. After 30-50 sends, use Claude to analyze which podcast types and angles are working. Refine your target list and pitch language before sending the next batch.
Output
Podcast outreach performance tracker and improved pitch strategy.
Google SheetsClaude
Pro tip
A low response rate may be a targeting problem, not a copy problem. Analyze show fit before rewriting everything.
Prompt template
Analyze this podcast outreach performance data.
Outreach data:
{{podcast_outreach_data}}
For each pitch angle and podcast type, identify:
1. Positive reply rate
2. Rejection patterns
3. Best-fit show categories
4. Weak-fit show categories
5. Copy improvements
6. Targeting improvements
7. Recommended next batch strategy
Be critical and specific.
