Social MediaadvancedPro

Create a thought leadership ghostwriting pipeline for multiple executives

Manage different voices, topics, posting cadences, and approvals for multiple executives without turning every post into generic corporate content.

What you will have

A scalable executive ghostwriting system with voice profiles, idea intake, draft generation, approvals, and performance feedback by executive.

Setup time

5-8 hours

Time saved

10-15 hours per week across 3-5 executives

Estimated cost

$250 to $900 per month

Tools used

6 tools

Why this works

Executive ghostwriting breaks when every leader starts sounding like the same brand account. A scalable system needs separate voice profiles, topic lanes, idea sources, and approval flows for each executive. This workflow keeps the operation structured while preserving the personality, opinions, and expertise that make thought leadership worth reading.

Step-by-step workflow

Preview the workflow

Step 1 is open. Pro unlocks the remaining steps, copy-paste prompts, pro tips, tool-by-tool setup guidance, and implementation details.

Create a separate voice profile for each executive

1-2 hours per executive

Collect 5-10 writing samples, podcast clips, meeting transcripts, emails, or interview notes from each executive. Use Descript to transcribe spoken material if needed. Then use Claude to create a voice profile for each leader: tone, sentence structure, favorite themes, strong opinions, phrases they use, phrases they would never say, and examples of good and bad posts.

Output

Distinct executive voice profiles that guide drafting and editing.

DescriptClaude

Pro tip

Do not only model polished writing. Spoken transcripts often reveal the executive's actual rhythm, opinions, and phrasing better than edited articles.

Prompt template

Create a LinkedIn thought leadership voice profile for this executive.

Executive role:
{{executive_role}}

Writing samples:
{{writing_samples}}

Transcript excerpts:
{{transcript_excerpts}}

Topics they care about:
{{topic_preferences}}

Output:
1. Voice summary
2. Tone characteristics
3. Common sentence patterns
4. Phrases they might use
5. Phrases they would never use
6. Topics they can credibly own
7. Opinions or beliefs that should show up
8. Example post opening in their voice
9. Editing checklist for future drafts

Make the profile specific enough that this executive does not sound like anyone else.

Pro workflow preview

Previewing 1 of 8 steps

Pro membership

Unlock the full workflow

Get the remaining 7 steps, copy-paste prompts, pro tips, tool-by-tool setup guidance, and weekly new workflows.

$9/month

Define topic lanes and posting cadence

Capture raw ideas from executives weekly

Turn raw ideas into post concepts

Draft posts in each executive's voice

Review, format, and approve posts

Schedule posts and manage cadence

See Pro plan

2Define topic lanes and posting cadence

Locked

3Capture raw ideas from executives weekly

Locked

4Turn raw ideas into post concepts

Locked

5Draft posts in each executive's voice

Locked

6Review, format, and approve posts

Locked

7Schedule posts and manage cadence

Locked

8Analyze performance and update voice profiles

Locked

Expected results

Executives managed

3-5 executives

This range is realistic for one content or social lead to manage with a structured intake, drafting, approval, and scheduling system.

Weekly post output

6-15 posts per week

Different posting cadences per executive allow consistent visibility without forcing every leader into the same publishing rhythm.

Time saved

10-15 hours per week

Voice profiles, idea intake, and AI-assisted drafting reduce repeated briefing, blank-page writing, and manual formatting work.

Voice quality

Distinct executive voices

Separate voice profiles, topic lanes, and performance feedback prevent the common failure mode where every executive sounds like the same corporate ghostwriter.

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