Turn one company announcement into 10 ready-to-post LinkedIn variations so employees can choose, personalize, and share without starting from a blank page.
A reusable employee advocacy kit with post variations, personalization prompts, visual assets, and simple distribution instructions.
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Check the audience, core tools, and access before you start the detailed steps.
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Core tools
6 tools used across the workflow.
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Why this works
Brand-page posts often have limited reach compared with posts from real employees. The problem is that most employees will not write from scratch, and generic copy-paste advocacy posts feel robotic. This workflow gives employees multiple angles to choose from and clear personalization prompts, making participation easier while keeping the content human.
Expected results
Post variations created
10 ready-to-post variations
Ten variations give employees choice without overwhelming them, and each variation can be mapped to a role or tone.
Production time
2-3 hours per kit
The source brief and prompt structure reduce the time needed to create copy, visuals, formatting, and internal distribution materials.
Employee participation
Higher than generic copy-paste asks
Employees are more likely to share when they can choose a post that fits their role and personalize one line instead of writing from scratch.
Reusable system
Repeatable for every announcement
Preview the open steps, then unlock the remaining implementation details and prompts.
The same brief, post variation structure, Canva template, and tracking sheet can be reused for launches, events, reports, partnerships, and customer wins.
Step-by-step workflow
The first 3 steps are open. Pro unlocks the remaining steps, copy-paste prompts, pro tips, tool-by-tool setup guidance, and implementation details.
30 min
30 min
Start with the approved announcement and turn it into a short source brief. Work in claude and google sheets and capture the concrete operating details: source links, buyer context, audience, claims, proof points, owner, review status, and the final deliverable link. When you use the prompt template attached to this step, paste the real source material, name the expected output sections, and ask the model to flag uncertainty instead of filling gaps. Before moving on, check that the asset matches the channel, the CTA is clear, and the final version is easy to reuse; the expected handoff is A clean announcement brief that defines the message, CTA, claims, and guardrails.
A clean announcement brief that defines the message, CTA, claims, and guardrails.
Add a 'do not say' section. Employee advocacy often goes wrong when well-meaning employees accidentally overclaim or reveal details that were not approved.
Create an employee advocacy source brief from this company announcement.
Announcement:
{{announcement_text}}
Audience:
{{target_audience}}
Destination URL:
{{destination_url}}
Approved proof points:
{{approved_proof_points}}
Words or claims to avoid:
{{claims_to_avoid}}
Output:
1. Core message
2. Why this matters
3. Who should care
4. Approved CTA
5. Key proof points
6. Suggested hashtags
7. Phrases employees should avoid
8. Personalization prompts employees can add
Keep this brief practical and easy for employees to understand.30-45 min
30-45 min
Use Claude to create 10 LinkedIn post variations from the source brief. Work in claude and capture the concrete operating details: campaign name, audience, channel, offer, message angle, asset URL, performance baseline, owner, and approval status. When you use the prompt template attached to this step, paste the real source material, name the expected output sections, and ask the model to flag uncertainty instead of filling gaps. Before moving on, check that the prompt includes the actual inputs, the requested output format, and clear rules against invented facts; the expected handoff is 10 ready-to-post LinkedIn variations mapped to employee roles or posting styles.
10 ready-to-post LinkedIn variations mapped to employee roles or posting styles.
Do not make every post sound like marketing. A sales rep, engineer, and executive should not all use the same hook or level of polish.
30-45 min
30-45 min
Put the 10 post variations into Google Sheets. Work in google sheets and capture the concrete operating details: campaign name, audience, channel, offer, message angle, asset URL, performance baseline, owner, and approval status. Keep the work narrow: complete step 3, record the decision or asset created, and avoid changing unrelated parts of the workflow. Before moving on, check that the asset matches the channel, the CTA is clear, and the final version is easy to reuse; the expected handoff is A shareable employee advocacy sheet with posts, prompts, links, and tracking fields.
A shareable employee advocacy sheet with posts, prompts, links, and tracking fields.
Include a column called 'Make it yours.' Employees are more likely to edit a single sentence than rewrite an entire post.
Pro workflow preview
Previewing 3 of 7 steps
Get the remaining 4 steps, copy-paste prompts, pro tips, tool-by-tool setup guidance, and ongoing workflow and prompt releases.
$9/month
Generate 10 LinkedIn employee advocacy post variations from this announcement brief.
Announcement brief:
{{announcement_brief}}
Create one post for each angle:
1. Executive POV
2. Sales rep/customer-facing POV
3. Product or product marketing POV
4. Engineer or builder POV
5. Customer success POV
6. Recruiting/employer brand POV
7. Event or field marketing POV
8. Partner ecosystem POV
9. Founder-style POV
10. General employee short post
For each post, include:
- Suggested employee type
- Post copy
- Personalization line the employee can edit
- CTA
- Suggested hashtags
Rules:
- Sound human, not corporate
- Avoid identical opening lines
- Keep each post under 180 words
- Do not invent claimsRelated workflows
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