Build an employee advocacy content kit for LinkedIn announcements

Start with the approved announcement and turn it into a short source brief. Include the announcement, why it matters, who should care, the destination link, approved claims, preferred CTA, hashtags, and any phrases employees should avoid. This brief gives the AI enough structure to generate useful variations without drifting away from the official message.

Create an employee advocacy source brief from this company announcement.

Announcement:
{{announcement_text}}

Audience:
{{target_audience}}

Destination URL:
{{destination_url}}

Approved proof points:
{{approved_proof_points}}

Words or claims to avoid:
{{claims_to_avoid}}

Output:
1. Core message
2. Why this matters
3. Who should care
4. Approved CTA
5. Key proof points
6. Suggested hashtags
7. Phrases employees should avoid
8. Personalization prompts employees can add

Keep this brief practical and easy for employees to understand.

Use Claude to create 10 LinkedIn post variations from the source brief. Make each version useful for a different type of employee: executive, sales rep, product marketer, engineer, customer success manager, recruiter, event lead, partner manager, founder, and general employee. The goal is not 10 copies of the same post. Each version should give a different person a natural way to share the announcement.

Generate 10 LinkedIn employee advocacy post variations from this announcement brief.

Announcement brief:
{{announcement_brief}}

Create one post for each angle:
1. Executive POV
2. Sales rep/customer-facing POV
3. Product or product marketing POV
4. Engineer or builder POV
5. Customer success POV
6. Recruiting/employer brand POV
7. Event or field marketing POV
8. Partner ecosystem POV
9. Founder-style POV
10. General employee short post

For each post, include:
- Suggested employee type
- Post copy
- Personalization line the employee can edit
- CTA
- Suggested hashtags

Rules:
- Sound human, not corporate
- Avoid identical opening lines
- Keep each post under 180 words
- Do not invent claims

Put the 10 post variations into Google Sheets. Add columns for employee type, post angle, post copy, personalization prompt, suggested image, URL, status, assigned employee, and posted link. This becomes the advocacy kit employees can browse without asking the marketing team for custom copy.

Use Canva to create a small set of visuals employees can attach to their posts. Create versions for announcement graphic, quote card, stat card, event card, or product screenshot depending on the announcement. Keep the visuals brand-safe but not too polished, because overly corporate graphics can reduce the personal feel of employee posts.

Use AuthoredUp to check spacing, line breaks, hook readability, and mobile preview for the main post variations. Clean up any posts that look too dense or too promotional. Add the final versions back into Google Sheets so employees can copy them without formatting issues.

Share the kit through EveryoneSocial or a simple internal message. Tell employees exactly what to do: pick one post, edit the personalization line, choose a visual if they want, and post within the recommended window. Make participation optional and easy. The goal is employee advocacy, not forced copy-paste compliance.

Write a short internal message asking employees to share this LinkedIn announcement kit.

Announcement:
{{announcement_summary}}

Kit link:
{{kit_link}}

Posting window:
{{posting_window}}

Instructions:
{{posting_instructions}}

Tone: friendly, low-pressure, clear.

Include:
1. Why this matters
2. What employees should do
3. How to personalize
4. Reminder that they can edit or skip anything that does not sound like them

Keep it under 150 words.

Use Shield to track employee post performance where available, or manually capture posted URLs in Google Sheets. Track who posted, which variation they used, reactions, comments, reposts, clicks if available, and qualitative feedback. Use the data to improve the next advocacy kit instead of treating every announcement as a one-off push.