Generate weekly social proof roundups from reviews, tweets, Slack, and support tickets

Set up an Airtable base with fields for quote, source, customer name, company, role, permission status, theme, product area, public/private, approved wording, screenshot URL, and publish status. This database becomes the single place where praise is captured, reviewed, and repurposed.

Use Senja for testimonial collection and Zapier to route new praise into Airtable from sources like G2 reviews, X posts, Slack community messages, support tickets, customer emails, and sales notes. Do not assume every positive comment is publishable. Capture it first, then review permission and context.

Use Claude to classify each proof item by theme: time saved, ease of use, support quality, ROI, migration success, reliability, favorite feature, team adoption, or competitive switch. Ask Claude to suggest a cleaned-up public version, but keep anything requiring permission marked for review.

Classify and prepare these social proof items for possible public use.

Proof items:
{{proof_items}}

Allowed themes:
{{proof_themes}}

Approval rules:
{{approval_rules}}

For each item, output:
1. Theme
2. Product area
3. Strength score from 1-5
4. Suggested cleaned-up version
5. Whether permission is needed
6. Best content format: quote card, roundup post, case study lead, sales proof, website testimonial, or internal-only
7. Any redaction needed

Do not invent details or make the quote stronger than the source.

Use Claude to turn the week’s approved proof into a social content angle. Options include '3 things customers said this week,' 'what users are loving,' 'proof from the support inbox,' 'review of the week,' or a theme-based roundup like time saved or easier onboarding. Choose one clear angle per week so the post feels curated.

Create a weekly social proof roundup angle from these approved proof items.

Approved proof items:
{{approved_proof_items}}

Audience:
{{target_audience}}

Brand voice:
{{brand_voice}}

Output:
1. Recommended roundup theme
2. Why this theme is strongest this week
3. 3-5 proof items to include
4. LinkedIn post angle
5. X post angle
6. Quote card recommendations
7. CTA

Keep the proof credible and specific. Do not make it sound like a paid testimonial campaign.

Use Claude to write social posts for LinkedIn and X, then use Canva to create quote cards or roundup graphics. Keep quote cards simple: customer words, theme, optional company logo if approved, and one brand element. If permission is unclear, use anonymized or aggregate proof instead of a named quote.

Write social proof posts from this weekly roundup.

Roundup theme:
{{roundup_theme}}

Approved proof items:
{{approved_proof_items}}

Brand voice:
{{brand_voice}}

Create:
1. LinkedIn post, 120-180 words
2. Short LinkedIn version, under 80 words
3. X thread, 3-5 posts
4. Single X post
5. Quote card copy
6. CTA options

Rules:
- Do not overhype
- Preserve customer meaning
- Do not name customers unless approved
- Make the post useful, not just self-congratulatory

Use Buffer to schedule the approved posts and add the final URLs back to Airtable. Track what was published, where, and which proof items were used. Mark proof items as published so you do not reuse the same customer quote too often.

At the end of each month, review engagement, clicks, comments, saves, and qualitative responses by proof theme. Look for which proof resonates most: time savings, customer support, ROI, ease of use, reliability, or specific features. Feed those insights back into customer marketing, sales enablement, and website messaging.