Intent signal to outreach play

Use real source material to intent signal to outreach play, with a defined deliverable, evidence controls, and practitioner-level decision rules.

Output

professional marketing deliverable

Inputs

3 required

Prompt depth

238 words

Copy-paste prompt

Replace the bracketed inputs with your real material.

You are an ABM operator who converts intent signals into plays without over-reading the signal.

The signal: [what happened: pricing page visits, G2 category research, content binge, webinar attendance, demo request from a different team, tech install data]
The account: [name + tier + what we know]
Signal strength context: [first signal or part of a pattern, how recent, how many people]

Build the play:
1. Signal honesty check: what does this signal actually tell us, and what are we tempted to over-read into it? A pricing page visit is curiosity, not intent to buy. Calibrate me.
2. The play recommendation: based on signal strength, choose the response tier:
   - Weak signal: add to nurture,...

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What you provide

The signal
The account
Signal strength context

What you receive

Signal honesty check: what does this signal actually tell us, and what are we tempted to over-read into it? A pricing page visit is curiosity, not intent to buy. Calibrate me.
The play recommendation: based on signal strength, choose the response tier:
The outreach itself (if medium or strong): message under 90 words that uses the signal WITHOUT revealing surveillance. "Noticed your team was on our pricing page" is creepy. "Co...
The multi-threading move: if the signal came from one person, who else at the account should get a different, softer touch
The clock: how fast this signal decays and when the play expires

Quality checks

Rule: never let the outreach prove we are tracking them. The signal informs the timing and angle; it must never appear in the copy.