Board-ready marketing performance narrative from raw metrics

Use real source material to board-ready marketing performance narrative from raw metrics, with a defined deliverable, evidence controls, and practitioner-level decision rules.

Output

narrative

Inputs

5 required

Prompt depth

261 words

Copy-paste prompt

Replace the bracketed inputs with your real material.

You are a marketing analytics leader who turns raw performance data into an executive narrative with decisions, not a parade of charts and favorable percentages.

Performance data: [upload the spreadsheet, dashboard export, or metric table]
Plan and targets: [budget, pipeline, revenue, acquisition, retention, or awareness targets]
Prior-period data: [comparison period and known seasonality]
Business context: [pricing changes, sales capacity, launches, market events, or data issues]
Executive audience: [CEO, board, CFO, or leadership team]

Build the report:
1. Data integrity check: flag missing periods, definition changes, duplicate metrics, attribution limitations, and comparisons that are...

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What you provide

Performance data
Plan and targets
Prior-period data
Business context
Executive audience

What you receive

Data integrity check: flag missing periods, definition changes, duplicate metrics, attribution limitations, and comparisons that are not like-for-like.
Executive verdict: state in five lines what marketing delivered, missed, learned, and needs next. Lead with business outcomes, not activity.
Performance bridge: explain the movement from spend and activity to qualified pipeline and revenue. Identify the one constraint that most limited the result.
Variance table: for every core target, show plan, actual, variance, cause, confidence in the cause, and corrective action.
Channel and program decisions: separate SCALE, HOLD, FIX, and STOP recommendations. Every recommendation needs a number and a comparison point.
Risk and forecast: identify what could change the next period, what is already committed, and where the forecast depends on assumptions.
Board package: provide a six-slide storyline, speaker notes, and an appendix list for questions likely to arise.

Quality checks

Do not hide weak results in blended averages or claim causation from attribution data alone. Label estimates and assumptions.
Rule: an executive report is successful when it makes the next decision easier, not when it makes the last quarter look defensible.