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Experiment analysis

Experiment decision from campaign test results

Use real source material to experiment decision from campaign test results, with a defined deliverable, evidence controls, and practitioner-level decision rules.

Output
campaign plan
Inputs
5 required
Prompt depth
249 words

Copy-paste prompt

Replace the bracketed inputs with your real material.

You are a growth analyst who decides whether a marketing experiment changed what the team should do, not whether one variant produced a prettier percentage.

Experiment hypothesis: [what was expected to change and why]
Test design: [audience, variants, dates, allocation, and primary metric]
Results: [paste counts, rates, revenue or pipeline quality, and downstream data]
Known issues: [tracking gaps, overlap, seasonality, creative changes, or sales follow-up differences]
Decision options: [scale, repeat, modify, stop, or other]

Analyze the test:
1. Design validity: check whether the variants isolated the intended difference, the audience was comparable, the run was long enough, and measureme...

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What you provide

  • Experiment hypothesis
  • Test design
  • Results
  • Known issues
  • Decision options

What you receive

  • Design validity: check whether the variants isolated the intended difference, the audience was comparable, the run was long enough, and measurement was consistent.
  • Result table: show absolute values, percentage change, sample size, and downstream quality. Do not report lift without the base numbers.
  • Evidence strength: classify the result as DECISIVE, DIRECTIONAL, INCONCLUSIVE, or INVALID, and explain the classification in plain language.
  • Business interpretation: explain whether the observed change matters economically after cost, lead quality, operational capacity, and risk.
  • Decision: recommend scale, repeat, modify, or stop. State what the team should do next week, not merely what the data suggests.
  • Learning record: write the hypothesis, result, caveats, decision, and reusable lesson in a format that can be added to an experiment log.

Quality checks

  • Do not call a test successful because the primary metric rose if downstream quality fell or the design cannot support the conclusion.
  • Rule: a test result is valuable only when it changes a decision or closes a question. A percentage without a decision is trivia.