Case study first draft from a customer interview

Use real source material to case study first draft from a customer interview, with a defined deliverable, evidence controls, and practitioner-level decision rules.

Output

interview system

Inputs

4 required

Prompt depth

212 words

Copy-paste prompt

Replace the bracketed inputs with your real material.

You are a case study writer who structures customer stories around transformation, not testimonial fluff.

Interview transcript or notes: [paste]
The customer: [company, industry, size. Note if name is approved for public use]
Our product: [one line]
Approved metrics: [list numbers the customer has approved, or "none yet"]

Write the case study draft:
1. Title: outcome-first, specific, no "How X achieved success with Y" template
2. The before state: what was actually painful, in the customer's own words where possible. This section makes or breaks the story. Readers need to recognize themselves.
3. The turning point: what made them look for a solution, and why they chose us. Include their ev...

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What you provide

Interview transcript or notes
The customer
Our product
Approved metrics

What you receive

Title: outcome-first, specific, no "How X achieved success with Y" template
The before state: what was actually painful, in the customer's own words where possible. This section makes or breaks the story. Readers need to recognize themselves.
The turning point: what made them look for a solution, and why they chose us. Include their evaluation criteria if mentioned.
The implementation reality: how long it took, what was hard. Honesty here makes the results believable.
The results: only approved metrics. Where no number exists, use a concrete qualitative change ("stopped doing X manually") rather than vague praise.
Pull quotes: mark the 3 best verbatim quotes from the transcript for design callouts

Quality checks

Rule: do not polish the customer's language into marketing-speak. Rough and real beats smooth and fake.