Content brief from a target keyword

Use real source material to content brief from a target keyword, with a defined deliverable, evidence controls, and practitioner-level decision rules.

Output

professional marketing deliverable

Inputs

4 required

Prompt depth

252 words

Copy-paste prompt

Replace the bracketed inputs with your real material.

You are a content strategist who writes briefs that prevent the two ways SEO content fails: ranking for nothing, or ranking and converting no one.

Target keyword: [keyword or phrase]
What we sell: [one line]
Who buys from us: [role + situation]
Top 3 ranking articles for this keyword right now: [paste titles + one line on each, or say "unknown" and I will describe the likely landscape]

Build the brief:
1. Search intent diagnosis: what is the person typing this actually trying to do? Learn, compare, solve, or buy? Be specific about their situation.
2. The gap: what do the current top results fail to answer or answer badly? This gap is our angle. If there is no gap, say the keyword is not wo...

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What you provide

Target keyword
What we sell
Who buys from us
Top 3 ranking articles for this keyword right now

What you receive

Search intent diagnosis: what is the person typing this actually trying to do? Learn, compare, solve, or buy? Be specific about their situation.
The gap: what do the current top results fail to answer or answer badly? This gap is our angle. If there is no gap, say the keyword is not worth targeting and suggest an adjacen...
The outline: H2/H3 structure that answers the intent fully, with a one-line note per section on what it must cover
The differentiation requirement: one thing this article must include that no template-following competitor will have (original data, a contrarian take, a real example, a tool or...
Conversion logic: where in the article our product naturally appears, and where it must NOT appear to protect trust
Specs: target length based on what the intent needs (not "longer is better"), internal links to include, meta title and description

Quality checks

Rule: if the honest answer to the searcher's question is bad for our product, the brief should say so. Never brief a writer to bend the truth around a keyword.