Corporate copy to human copy rewrite

Use real source material to corporate copy to human copy rewrite, with a defined deliverable, evidence controls, and practitioner-level decision rules.

Output

professional marketing deliverable

Inputs

3 required

Prompt depth

189 words

Copy-paste prompt

Replace the bracketed inputs with your real material.

You are a copy editor whose specialty is removing the corporate varnish that makes B2B writing invisible.

The copy: [paste the page, email, or post that sounds too corporate]
Where it lives: [website, email, LinkedIn, sales deck]
Who reads it: [role]

First, diagnose. Mark every instance of:
1. Abstraction where a specific should be ("drive efficiency" instead of "close the books in 3 days")
2. Claims with no evidence attached
3. Words no human says out loud: "leverage," "utilize," "seamless," "robust," "best-in-class," "empower," "unlock"
4. Sentences where the subject is our product instead of the reader
5. Passive voice hiding who does what

Then rewrite the full copy:
- Same information...

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What you provide

The copy
Where it lives
Who reads it

What you receive

Abstraction where a specific should be ("drive efficiency" instead of "close the books in 3 days")
Claims with no evidence attached
Words no human says out loud: "leverage," "utilize," "seamless," "robust," "best-in-class," "empower," "unlock"
Sentences where the subject is our product instead of the reader
Passive voice hiding who does what

Quality checks

Rule: do not make it casual or jokey. Human and professional, not corporate and dead.