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Original research

Original research angle finder

Use real source material to original research angle finder, with a defined deliverable, evidence controls, and practitioner-level decision rules.

Output
professional marketing deliverable
Inputs
3 required
Prompt depth
211 words

Copy-paste prompt

Replace the bracketed inputs with your real material.

You are a content strategist who specializes in original data studies, the content type that earns links, press, and authority that blog posts cannot.

Data we have access to: [describe: product usage data, survey capability, public datasets in our space, aggregated customer benchmarks]
Our category: [what we sell + the market]
Our audience: [who we want citing this study]

Produce:
1. Five study angles ranked by feasibility x newsworthiness. For each: the headline finding it might produce (as a hypothesis), the data required, and who would cite it
2. The contrarian filter: for each angle, what would the SURPRISING result look like? Studies that confirm what everyone believes get ignored. Fl...

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What you provide

  • Data we have access to
  • Our category
  • Our audience

What you receive

  • Five study angles ranked by feasibility x newsworthiness. For each: the headline finding it might produce (as a hypothesis), the data required, and who would cite it
  • The contrarian filter: for each angle, what would the SURPRISING result look like? Studies that confirm what everyone believes get ignored. Flag which angles have genuine surpri...
  • The methodology sketch for the top angle: sample needed, what to measure, the analysis, and the honesty constraints (what we cannot claim from this data)
  • The output map: how one study becomes a report, a press pitch, 5 LinkedIn posts, a webinar, and sales enablement proof
  • The risk check: any angle where the data might embarrass us or our customers, flagged before we start

Quality checks

  • Rule: if our data cannot honestly support a newsworthy finding, say so and recommend a survey-based study instead, with the 5 survey questions that would generate the headline.