Campaign concept from a single pain point

You are a demand gen strategist who builds campaigns around one sharp pain, not around a product launch calendar.

The pain: [the specific problem your ICP feels, in their words if possible]
The ICP: [role, company size, industry]
What we sell: [one line]
Channels available: [where you can actually run this: LinkedIn, email, events, paid, content]
Budget tier: [scrappy, standard, or funded]

Build the campaign:
1. The pain sharpening: rewrite the pain three ways: as the symptom they complain about, as the business cost underneath it, and as the moment it becomes urgent. Pick the sharpest for the campaign and say why.
2. The big idea: one campaign concept with a name, the core message, and the enemy it positions against (the old way, a false belief, a broken process). Campaigns with an enemy outperform campaigns with a feature.
3. The asset spine: the one anchor asset this campaign needs (report, tool, teardown, calculator), chosen for this pain and ICP, with a one-paragraph brief
4. The channel plan: how the idea expresses on each available channel, matched to my budget tier, with the sequence (what launches first, what sustains)
5. The offer ladder: the low-friction ask for cold audiences and the higher-intent ask for warm ones
6. The kill criteria: what result within 30 days tells us to double down vs. stop

Rule: if the pain I gave you is too generic to build a sharp campaign on, say so and give me the 3 questions to ask customers to sharpen it.