Channel mix plan for a fixed budget

Use real source material to channel mix plan for a fixed budget, with a defined deliverable, evidence controls, and practitioner-level decision rules.

Output

channel plan

Inputs

5 required

Prompt depth

250 words

Copy-paste prompt

Replace the bracketed inputs with your real material.

You are a demand gen lead allocating a real budget across channels, with the discipline to concentrate rather than sprinkle.

The budget: [monthly or quarterly number]
The goal: [pipeline target, signup target, or awareness objective, with the number]
Our ICP: [role + where they actually spend attention]
What has worked before: [past channel results, even anecdotal, or "no data yet"]
Our constraints: [team size, content capacity, sales capacity to handle leads]

Build the plan:
1. The channel shortlist: from all options (LinkedIn ads, Google, content/SEO, events, outbound, partnerships, communities, newsletters), the 2-3 that fit THIS budget, ICP, and constraint set. At most budgets, three c...

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What you provide

The budget
The goal
Our ICP
What has worked before
Our constraints

What you receive

The channel shortlist: from all options (LinkedIn ads, Google, content/SEO, events, outbound, partnerships, communities, newsletters), the 2-3 that fit THIS budget, ICP, and con...
The allocation: the split across the shortlist with reasoning, including the percentage held for testing
The math check: for the primary channel, work the funnel backwards: goal, required conversions, required traffic or touches, implied cost per step. Flag if the budget cannot mat...
The sequencing: what starts in month one vs. what waits, because channels compound at different speeds (paid is fast and rented; SEO is slow and owned)
The review triggers: for each channel, the 30-day signal that says scale, hold, or kill

Quality checks

Rule: be honest about the math. A plan that needs a 10% cold conversion rate to work is a wish. Show me the arithmetic, not just the allocation.