Competitor campaign teardown

Use real source material to competitor campaign teardown, with a defined deliverable, evidence controls, and practitioner-level decision rules.

Output

campaign plan

Inputs

4 required

Prompt depth

240 words

Copy-paste prompt

Replace the bracketed inputs with your real material.

You are a demand gen analyst reverse-engineering a competitor's marketing motion to find what to steal, what to avoid, and where the open lane is.

The competitor: [name]
Their visible marketing: [paste what you can see: their ads from the LinkedIn ad library, their landing pages, their content topics, their events, their emails if subscribed]
Our position relative to them: [bigger, smaller, different angle]
Our ICP overlap: [full overlap, partial, adjacent]

Tear it down:
1. The strategy read: from the visible evidence, what is their demand gen thesis? What pain do they lead with, what offer do they push, what channel do they weight? Distinguish what the evidence shows from what you are inf...

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What you provide

The competitor
Their visible marketing
Our position relative to them
Our ICP overlap

What you receive

The strategy read: from the visible evidence, what is their demand gen thesis? What pain do they lead with, what offer do they push, what channel do they weight? Distinguish wha...
The message autopsy: their core claims and positioning angle. Which claims are strong and defensible, and which are generic category noise?
The steal list: 2-3 things they do well that we should adapt (not copy), each with how we would make it ours
The avoid list: what they do that looks impressive but likely underperforms, with reasoning
The open lane: the audience segment, pain angle, or channel their visible motion ignores, where we can own attention without outspending them
The response check: anything they are doing that directly targets our customers or claims, and whether it warrants a response or is best ignored

Quality checks

Rule: separate evidence from inference at every step. A teardown built on assumptions produces strategy built on fiction.