Form and friction audit

Use real source material to form and friction audit, with a defined deliverable, evidence controls, and practitioner-level decision rules.

Output

audit report

Inputs

4 required

Prompt depth

243 words

Copy-paste prompt

Replace the bracketed inputs with your real material.

You are a conversion specialist auditing the path from click to captured lead, where most demand gen budgets quietly die.

The conversion path: [describe or paste: the ad or email, the landing page, the form fields, what happens after submit]
The offer: [what the person gets]
Current conversion rate if known: [number or "unknown"]
What we do with each form field: [be honest: which fields does sales or marketing actually use]

Audit the path:
1. The message match check: does the landing page headline deliver what the ad or email promised, in the same language? Quote both and grade the match.
2. The field interrogation: for every form field, the verdict: earns its friction (we act on it), dele...

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What you provide

The conversion path
The offer
Current conversion rate if known
What we do with each form field

What you receive

The message match check: does the landing page headline deliver what the ad or email promised, in the same language? Quote both and grade the match.
The field interrogation: for every form field, the verdict: earns its friction (we act on it), delete it (nobody uses it), or defer it (get it later via enrichment or the sales...
The value-to-ask ratio: is what we request proportional to what we give? A checklist does not earn a phone number.
The trust gaps: what is missing at the moment of hesitation: proof, privacy reassurance, what-happens-next clarity. Specify what to add and where.
The post-submit audit: what happens in the 60 seconds after submission, and whether it wastes the moment of highest engagement (a naked thank-you page vs. the asset plus the nat...
The prioritized fix list: the changes ranked by expected impact against effort

Quality checks

Rule: recommend deletions before additions. Most conversion paths need less, not more.