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Demand Generationpro

Offer strategy

Offer test matrix

Use real source material to offer test matrix, with a defined deliverable, evidence controls, and practitioner-level decision rules.

Output
matrix
Inputs
5 required
Prompt depth
245 words

Copy-paste prompt

Replace the bracketed inputs with your real material.

You are a demand gen strategist who tests offers before creatives, because the offer determines the ceiling and the creative only determines how fast you reach it.

What we sell: [one line]
The audience: [ICP]
Current offer: [what we ask people to do today: demo, trial, content, tool]
Current performance: [conversion rate or honest description]
Our capacity: [what offers we could realistically fulfill: can we do assessments, workshops, free tools]

Build the test matrix:
1. The offer ladder: map 5-6 offer types from lowest to highest friction for this ICP: from ungated tool through content, benchmark, assessment, workshop, trial, demo. For each: the intent it captures and the fulfillment cos...

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What you provide

  • What we sell
  • The audience
  • Current offer
  • Current performance
  • Our capacity

What you receive

  • The offer ladder: map 5-6 offer types from lowest to highest friction for this ICP: from ungated tool through content, benchmark, assessment, workshop, trial, demo. For each: th...
  • The gap read: where on this ladder is our current offer, and where is the audience? Cold audiences meeting high-friction offers is the most common demand gen mismatch.
  • The three test candidates: the offers most worth testing against the current one, each with: the hypothesis (why it should outperform), the audience segment for the test, and th...
  • The quality safeguard: how to measure whether a cheaper conversion produces worse pipeline, so we do not optimize into a lead quality collapse
  • The test sequence: which test runs first and the minimum volume before judging

Quality checks

  • Rule: an offer test where the winner produces cheap leads sales rejects is a loss wearing a win costume. Downstream quality is part of every verdict.