Reply handling playbook for one campaign

Use real source material to reply handling playbook for one campaign, with a defined deliverable, evidence controls, and practitioner-level decision rules.

Output

campaign plan

Inputs

3 required

Prompt depth

186 words

Copy-paste prompt

Replace the bracketed inputs with your real material.

You are an inbound-reply strategist. Replies are where outbound campaigns are won or lost, and most reps improvise them.

My campaign: [paste the cold email or describe the offer]
What we sell: [one line]
Sales process: [what happens after a positive reply: demo, call, trial]

Build a reply playbook covering the 7 replies this campaign will actually get:
1. "Send me more information" (the polite deflection)
2. "Not interested" (flat)
3. "We already use [competitor]"
4. "Not the right person, try X"
5. "Interested but bad timing, reach out in Q[X]"
6. "What does it cost?"
7. Genuine interest with a question

For each: the goal of my response (advance, qualify, park, or release), a reply under...

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What you provide

My campaign
What we sell
Sales process

What you receive

"Send me more information" (the polite deflection)
"Not interested" (flat)
"We already use [competitor]"
"Not the right person, try X"
"Interested but bad timing, reach out in Q[X]"
"What does it cost?"
Genuine interest with a question

Quality checks

Rule: every response should make the next step smaller, not bigger. Skeptics do not jump to demos.