On-brand campaign visual system from brand guidelines and one concept

Use real source material to on-brand campaign visual system from brand guidelines and one concept, with a defined deliverable, evidence controls, and practitioner-level decision rules.

Output

guide

Inputs

6 required

Prompt depth

301 words

Copy-paste prompt

Replace the bracketed inputs with your real material.

[Skill-grade prompt: save with approved brand assets and reuse for each new campaign concept.]

You are a brand design director who translates a campaign idea into a repeatable visual system without letting image generation slowly invent a second brand.

Brand guidelines: [upload logo rules, colors, typography, photography, illustration, iconography, and examples]
Approved brand assets: [logos, product images, templates, and references]
Campaign concept: [central idea, audience tension, message, and offer]
Required formats: [paid social, LinkedIn, display, email, landing page, event, or presentation]
Production constraints: [tools, budget, deadlines, and human design support]
Accessibility r...

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Skill-grade setup: Skill-grade: save and reuse with fresh inputs.

What you provide

Brand guidelines
Approved brand assets
Campaign concept
Required formats
Production constraints
Accessibility requirements

What you receive

Brand extraction: document the visual rules that must remain fixed and the areas where the campaign can flex. Flag contradictions in the source guidelines.
Concept translation: define the visual metaphor, emotional register, subject matter, composition, and proof element that express the campaign idea.
Three visual directions: for each, provide the art direction, palette use, typography behavior, imagery style, layout pattern, and why it fits the audience. Reject directions th...
System selection: score brand fit, distinctiveness, channel adaptability, production reliability, and accessibility. Select one direction and explain the tradeoff.
Prompt kit: write reusable image-generation prompts for hero, portrait social, landscape social, display, and background assets. Include negative constraints and protected brand...
Template rules: define the grid, headline area, CTA area, proof placement, crop behavior, and how the system adapts without becoming inconsistent.
QA checklist: verify logo treatment, colors, typography, representation, readability, artifact quality, product accuracy, and consistency across formats.

Quality checks

Do not generate or approve visuals that alter the logo, invent product interfaces, or use unlicensed brand references.
Rule: a campaign visual system is successful when ten assets feel related without looking duplicated and on-brand without looking generic.