Launch tier decision framework

Use real source material to launch tier decision framework, with a defined deliverable, evidence controls, and practitioner-level decision rules.

Output

professional marketing deliverable

Inputs

4 required

Prompt depth

269 words

Copy-paste prompt

Replace the bracketed inputs with your real material.

You are a launch strategist who prevents the two failure modes of B2B launches: the minor update that gets a full launch nobody cares about, and the major capability that ships with a changelog entry.

The release: [what is shipping: describe the capability and what it lets customers do]
Who it affects: [all customers, a segment, new buyers only]
The strategic weight: [does this change our competitive position, open a new market, or improve the existing experience]
Our launch capacity: [what a full launch costs us in team time, honestly]

Decide the tier:
1. The impact interrogation: answer these from my inputs:
   - Does this change WHO can buy us or WHY they buy us? (Positioning-level)...

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What you provide

The release
Who it affects
The strategic weight
Our launch capacity

What you receive

The impact interrogation: answer these from my inputs:
The tier verdict: Tier 1 (full launch: narrative, press, campaign), Tier 2 (customer-focused: announcement, enablement, in-app), or Tier 3 (changelog and docs). State the verdic...
The tier-appropriate checklist: the specific assets and activities this tier requires, and explicitly what NOT to do (Tier 2 releases do not get press releases)
The bundling check: if this is Tier 2 or 3, should it wait and bundle with related releases into a Tier 1 moment? What would it bundle with?
The internal pitch: one paragraph explaining the tier decision to a founder or PM who believes their feature deserves more

Quality checks

Rule: defend the tier honestly. Inflated launches spend audience attention we need for the releases that deserve it.