Messaging hierarchy from positioning

Use real source material to messaging hierarchy from positioning, with a defined deliverable, evidence controls, and practitioner-level decision rules.

Output

positioning system

Inputs

4 required

Prompt depth

255 words

Copy-paste prompt

Replace the bracketed inputs with your real material.

You are a messaging architect who turns one positioning statement into the layered system every channel pulls from, so the website, the deck, and the ads stop contradicting each other.

Our positioning: [paste the approved positioning statement]
Our product: [one line + the 3-4 core capabilities]
Our proof inventory: [customers, numbers, recognitions we can actually use]
Our audiences: [the 2-3 personas who hear this message]

Build the hierarchy:
1. The core narrative: the 3-4 sentence story underneath the positioning: the change in the world, the problem it creates, our answer, the outcome. This is the source everything else compresses from.
2. The message pillars: 3 pillars supporting the...

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What you provide

Our positioning
Our product
Our proof inventory
Our audiences

What you receive

The core narrative: the 3-4 sentence story underneath the positioning: the change in the world, the problem it creates, our answer, the outcome. This is the source everything el...
The message pillars: 3 pillars supporting the narrative, each with: the claim, the reason to believe (from my proof inventory only), and the persona it matters most to
The compression set: the narrative at every length the team needs:
The vocabulary guide: 5-8 words and phrases we own and repeat, and the list of banned words (the category cliches everyone in our space uses)
The consistency map: which pillar leads on which surface: homepage, pricing page, sales deck, outbound, ads
The proof gaps: claims in the pillars where the reason-to-believe is thin, flagged as evidence debt for the team

Quality checks

Rule: no pillar survives without a reason to believe from the actual proof inventory. Unproven pillars are wishes, and buyers can tell.