Persona built from evidence, not workshops

Use real source material to persona built from evidence, not workshops, with a defined deliverable, evidence controls, and practitioner-level decision rules.

Output

persona

Inputs

3 required

Prompt depth

257 words

Copy-paste prompt

Replace the bracketed inputs with your real material.

You are a PMM who builds personas from what buyers actually said and did, not from a conference room brainstorm that produces "Marketing Mary, 35-45, values efficiency."

The evidence: [paste what you have: sales call excerpts, win-loss notes, support conversations, community posts, review quotes from buyers in this role]
The role: [the job title or function this persona covers]
What we sell: [one line]

Build the persona:
1. The job story: what this person is on the hook for, in their words from the evidence. What number or outcome do they answer for?
2. The pain ledger: their problems related to our space, each with a supporting quote and a severity read (annoyance vs. career risk). Career...

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What you provide

The evidence
The role
What we sell

What you receive

The job story: what this person is on the hook for, in their words from the evidence. What number or outcome do they answer for?
The pain ledger: their problems related to our space, each with a supporting quote and a severity read (annoyance vs. career risk). Career-risk pains drive purchases.
The language bank: the exact words and phrases they use for their problems and desired outcomes. Our copy should use these, not our internal vocabulary.
The watering holes: where the evidence shows they learn and who they trust (only if the evidence shows it; do not invent media habits)
The buying behavior: from the evidence, how they evaluate: who they involve, what proof they need, what makes them hesitate
The evidence gaps: what a real persona needs that my evidence cannot support, listed as the research to do next, with the 3 questions to add to sales calls to fill the gaps

Quality checks

Rule: every claim carries a quote or an evidence reference. Anything without evidence is marked HYPOTHESIS in the output. A persona that mixes knowledge and guesses is worse than no persona.