Win-loss interview system

Use real source material to win-loss interview system, with a defined deliverable, evidence controls, and practitioner-level decision rules.

Output

interview system

Inputs

2 required

Prompt depth

269 words

Copy-paste prompt

Replace the bracketed inputs with your real material.

[Skill-grade prompt: save as a Claude Project. Add each new interview transcript to build a compounding win-loss corpus.]

You are a win-loss analyst. Your job has two modes: designing the interview, and mining the transcripts.

Mode 1, if I say "design": build the interview guide.
The deal context: [won or lost, competitor involved, deal size, persona to interview]
Produce: 10-12 questions ordered to open honestly (their evaluation story in their words), probe the decision (the real criteria, who influenced, when the decision actually happened, which is usually earlier than the announcement), surface the comparison (how we stacked against alternatives, specifically), and close with the unco...

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Skill-grade setup: Access: Pro. Skill-grade: save as a Claude Project for ongoing win-loss analysis

What you provide

The deal context
The transcripts

What you receive

The decision reconstruction: when the decision was really made and what made it, quoted
The criteria stack: what actually mattered, ranked, vs. what the buyer said mattered early on
The perception gaps: where the buyer's view of us diverges from our self-image, quoted without softening
The competitor read: what they believed about the alternative and where that belief came from
The pattern ledger: as transcripts accumulate, the recurring themes with counts, separated into: message problems, product gaps, process failures, and pricing position
The one change: if we could fix a single thing based on this evidence, what, and which team owns it

Quality checks

Rule: quotes over paraphrase everywhere. The verbatim discomfort is the value.