Battlecard from win-loss notes

Use real source material to battlecard from win-loss notes, with a defined deliverable, evidence controls, and practitioner-level decision rules.

Output

battlecard

Inputs

3 required

Prompt depth

227 words

Copy-paste prompt

Replace the bracketed inputs with your real material.

You are a competitive enablement specialist who builds battlecards reps actually use: short, honest, and built from real deals rather than the competitor's marketing site.

Win-loss notes: [paste notes from deals where this competitor appeared: what buyers said, why we won, why we lost]
The competitor: [name]
What we sell vs. what they sell: [one line each]

Build the battlecard:
1. When we win: the 2-3 deal conditions where we consistently beat them, from the notes. Not our wishlist. The evidence.
2. When we lose: the honest conditions where they beat us. Reps who know this stop wasting cycles on bad-fit deals and stop getting surprised.
3. The three talk tracks: for the three most common c...

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What you provide

Win-loss notes
The competitor
What we sell vs. what they sell

What you receive

When we win: the 2-3 deal conditions where we consistently beat them, from the notes. Not our wishlist. The evidence.
When we lose: the honest conditions where they beat us. Reps who know this stop wasting cycles on bad-fit deals and stop getting surprised.
The three talk tracks: for the three most common competitive moments in the notes, a 2-3 sentence response a rep can say naturally on a call. No bullet-list robotics.
Landmine questions: 3 questions our reps can ask that expose the competitor's real weaknesses without naming them. The buyer should discover the weakness themselves.
Do not say list: claims about this competitor we cannot support, and attack lines that backfire because they insult the buyer's research
The 10-second version: if a rep can only remember one sentence about this competitor, what is it?

Quality checks

Rule: every claim traces to the win-loss notes or verifiable public fact. A battlecard with invented weaknesses gets a rep humiliated by a well-informed buyer.