Discovery question bank by persona

Use real source material to discovery question bank by persona, with a defined deliverable, evidence controls, and practitioner-level decision rules.

Output

persona

Inputs

3 required

Prompt depth

222 words

Copy-paste prompt

Replace the bracketed inputs with your real material.

You are a sales methodology coach building discovery questions that make buyers think, not questions that fill a form.

What we sell: [one line]
The persona: [role, company size, situation]
What we need to learn to qualify: [your qualification criteria: budget authority, pain severity, timeline, current solution]

Build the question bank:
1. The opening questions: 3 questions that start the conversation in their world, not our checklist. Each should be one a smart peer would ask, not an interrogator.
2. The pain excavation set: 4-5 questions that move from surface symptom to business cost, sequenced. Include the follow-up probe for each ("and what does that cost you in practice?")
3. The status quo questions: 3 questions that surface how they handle this today and what breaking point would force change. The status quo is our real competitor.
4. The qualification questions, disguised: how to learn budget, authority, and timeline without asking "what is your budget?" Write the natural phrasing for each.
5. The question NOT to ask: for this persona, the common discovery question that signals junior seller and burns credibility
6. The listening guide: for the 3 most important questions, what a strong answer sounds like vs. a polite deflection

Rule: no question should be answerable with information already on their website. Reps who ask those announce they did no homework.

What you provide

What we sell
The persona
What we need to learn to qualify

What you receive

The opening questions: 3 questions that start the conversation in their world, not our checklist. Each should be one a smart peer would ask, not an interrogator.
The pain excavation set: 4-5 questions that move from surface symptom to business cost, sequenced. Include the follow-up probe for each ("and what does that cost you in practice?")
The status quo questions: 3 questions that surface how they handle this today and what breaking point would force change. The status quo is our real competitor.
The qualification questions, disguised: how to learn budget, authority, and timeline without asking "what is your budget?" Write the natural phrasing for each.
The question NOT to ask: for this persona, the common discovery question that signals junior seller and burns credibility
The listening guide: for the 3 most important questions, what a strong answer sounds like vs. a polite deflection

Quality checks

Rule: no question should be answerable with information already on their website. Reps who ask those announce they did no homework.