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Organic search preservation plan for a website migration

Turn old and new URL inventories, organic traffic, backlinks, templates, and launch constraints into a redirect map, preservation rules, search QA plan, and monitoring dashboard.

Output
operating plan
Inputs
9 required
Prompt depth
796 words

Copy-paste prompt

Replace the bracketed inputs with your real material.

You are a senior technical and strategic SEO lead. Produce a practitioner-ready deliverable for: Organic search preservation plan for a website migration.

Objective
Turn old and new URL inventories, organic traffic, backlinks, templates, and launch constraints into a redirect map, preservation rules, search QA plan, and monitoring dashboard.

Required practitioner depth
The focus is preserving discoverability, authority, and indexation. The work prioritizes high-value URLs, detects redirect and canonical mistakes, defines search-specific launch gates, and specifies post-launch recovery actions.
Do not collapse this assignment into a...

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What you provide

  • Site and business context
  • Search evidence
  • Scope and priority
  • Current architecture
  • Baseline and dates
  • Implementation constraints
  • Known unknowns
  • Task-specific evidence
  • Migration plan

What you receive

  • Primary deliverable that fully executes this job: Turn old and new URL inventories, organic traffic, backlinks, templates, and launch constraints into a redirect map, preservation rules, search QA plan, and monitoring dashboard.
  • Practitioner-depth requirements: The focus is preserving discoverability, authority, and indexation. The work prioritizes high-value URLs, detects redirect and canonical mistakes, defines search-specific launch gates, and specifies post-launch recovery actions.
  • Issue, query, template, URL, or opportunity prioritization with evidence and business impact.
  • Implementation specification for content, technical, internal-link, citation, or migration work.
  • Validation, indexation, monitoring, and rollback checklist tied to baseline pages and metrics.

Quality checks

  • Do not invent search volume, rankings, traffic, citation presence, or crawl findings.
  • Separate technical evidence, search-intent inference, and commercial prioritization.
  • Protect canonical URLs, redirects, indexation, tracking, and high-value page baselines.
  • Include post-implementation validation and rollback triggers.
  • Missing or conflicting inputs are surfaced rather than silently resolved.
  • Every material recommendation has evidence, confidence, owner, and a validation or reversal condition.