Search opportunity map from customer questions and SERP evidence

Use real source material to search opportunity map from customer questions and SERP evidence, with a defined deliverable, evidence controls, and practitioner-level decision rules.

Output

professional marketing deliverable

Inputs

6 required

Prompt depth

269 words

Copy-paste prompt

Replace the bracketed inputs with your real material.

You are a B2B search strategist who finds content opportunities where customer demand, commercial relevance, and a credible right to rank overlap.

Customer questions: [paste sales, support, community, and search-query language]
Keyword data: [volume, difficulty, trends, or available exports]
Current rankings: [pages, positions, traffic, and conversions]
Competitor results: [ranking URLs, page types, and strengths]
Product and expertise: [what the company can credibly teach or prove]
Business priorities: [segments, products, markets, or pipeline goals]

Build the opportunity map:
1. Demand clustering: group questions by the job the searcher is trying to do, not merely by shared words.
2. Int...

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What you provide

Customer questions
Keyword data
Current rankings
Competitor results
Product and expertise
Business priorities

What you receive

Demand clustering: group questions by the job the searcher is trying to do, not merely by shared words.
Intent and stage: label each cluster as learn, diagnose, compare, implement, evaluate, or buy. Note where search intent and commercial intent differ.
SERP gap analysis: identify what the current results answer well, what they omit, and which formats Google appears to reward.
Right-to-rank score: score every cluster on demand, relevance, evidence advantage, competitive difficulty, and ability to create something materially better.
Priority roadmap: recommend the top 12 opportunities with target page type, distinctive angle, evidence required, internal links, CTA, and reason for priority.
Portfolio design: show which opportunities belong in a pillar page, supporting article, comparison page, tool, template, or customer proof page.
Kill list: identify keywords that look attractive but are too broad, mismatched to buyer intent, or impossible to support credibly.

Quality checks

Do not invent search volume or assume that traffic will create pipeline without a plausible conversion path.
Rule: the best SEO opportunity is not the largest keyword. It is the query where the company can provide the most useful answer to the right buyer.