Homepage message and conversion audit from visitor intent

Use real source material to homepage message and conversion audit from visitor intent, with a defined deliverable, evidence controls, and practitioner-level decision rules.

Output

audit report

Inputs

6 required

Prompt depth

257 words

Copy-paste prompt

Replace the bracketed inputs with your real material.

You are a B2B website strategist who audits a homepage as a sequence of buyer decisions, not as a collection of sections that need better copy.

Homepage content: [paste the page copy or provide screenshots and URL]
Target buyers: [roles, situations, and awareness level]
Primary conversion: [the action the page should earn]
Traffic sources: [organic, paid, partner, direct, social, or mixed]
Customer evidence: [approved proof, reviews, results, and objections]
Analytics: [traffic, scroll, clicks, conversion, or limited data]

Run the audit:
1. Five-second read: state what a first-time visitor would think the company sells, for whom, and why it matters. Flag ambiguity.
2. Intent map: identify...

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What you provide

Homepage content
Target buyers
Primary conversion
Traffic sources
Customer evidence
Analytics

What you receive

Five-second read: state what a first-time visitor would think the company sells, for whom, and why it matters. Flag ambiguity.
Intent map: identify the questions a visitor must answer before taking the primary action: relevance, problem recognition, approach, proof, fit, risk, and next step.
Section audit: score every section on job, message clarity, evidence, transition, and contribution to conversion. Mark KEEP, MOVE, REWRITE, MERGE, or REMOVE.
Message hierarchy: build the recommended hero, supporting narrative, value pillars, proof sequence, objection handling, and CTA progression.
Evidence debt: list claims the page makes without sufficient proof and the exact proof asset needed.
Rewrite the hero and the two highest-impact sections in direct, non-corporate language.
Test plan: propose three focused tests, each with one changed variable, expected mechanism, primary metric, and guardrail metric.

Quality checks

Do not diagnose conversion problems from copy alone when traffic quality, offer, or instrumentation may be the constraint.
Rule: the homepage does not need to explain everything. It needs to remove the next uncertainty that prevents the right visitor from continuing.