Ahrefs
SEO research platform for keywords, competitors, backlinks, and content gaps
Ahrefs is used in B2B AI workflows for keyword research, competitor SEO analysis, content gap discovery, backlink research, and prioritizing organic growth opportunities. It gives marketers the search data needed before AI turns that data into briefs, pages, and content plans.
Common uses
Primary workflow links
Build “vs” and “alternative to” comparison pages at scale for competitor SEO capture
Role: Competitor keyword and SERP research
Build a topical authority map and content gap analysis for your entire category
Role: Competitor keywords and content gaps
Build an evergreen content refresh system that updates old posts with current data
Role: Keyword and competitor content analysis