GA4
Website analytics and event tracking
Google Analytics 4 tracks website traffic, engagement, events, and conversions. Marketing teams use it to understand campaign performance, content behavior, and conversion paths.
Common uses
Primary workflow links
Build a content performance hypothesis engine from past campaign data
Role: Website and conversion performance
Audit and rewrite a landing page against message, proof, friction, and conversion gaps
Role: Directional page behavior and conversion context
Audit Google Ads performance and turn wasted spend into a prioritized optimization queue
Role: Landing-page behavior and directional post-click context