Marketing Ops15 workflowsCore in 2Enriched
Zapier
No-code automation platform for routing workflow triggers and outputs
Zapier connects apps and automates handoffs between tools in B2B workflows. It is useful for routing form submissions, triggering alerts, sending data to Airtable or Slack, and turning repeatable GTM processes into lightweight automations.
Common uses
Alert routing automationTrigger automation and routingAutomation and alert routingWeekly automation trigger
Primary workflow links
Product MarketingCore tool
Turn launch meetings into an auto-updated PMM decision hub
Role: Automation routing
Product MarketingCore tool
Turn sales calls into a living buyer persona database
Role: Transcript routing
Sales Enablement
Auto-update competitive battlecards from news, reviews, and product changes
Role: Weekly automation trigger
2 core usesView tool page ->