Define the market boundary
45 min
45 min
Start by defining what is inside and outside the market. Write the category name, buyer type, core problem, adjacent categories, and exclusions. This prevents the report from becoming a random competitor list.
A clear market definition with inclusion and exclusion rules.
Landscape reports fail when the boundary is fuzzy. If you cannot say who does not belong in the category, the analysis will be weak.
Help me define the boundary for a B2B market landscape report.
Market/category: {{market_category}}
Target buyers: {{target_buyers}}
Core problem: {{core_problem}}
Our company/product: {{our_company_context}}
Adjacent categories: {{adjacent_categories}}
Return:
1. Working market definition
2. What belongs inside the market
3. What should be excluded
4. Adjacent categories to monitor separately
5. Buyer problems that define the category
6. Initial segmentation hypotheses