Best for
- Product marketers entering a new market
- Founders validating category positioning
- Marketing leaders building annual strategy
Use AI to map a market, identify segments, classify competitors, summarize trends, and produce a strategic landscape report for executives or GTM teams.
Create a structured market landscape report with category map, competitor clusters, market trends, buyer themes, and strategic implications.
Quick view
Check the audience, core tools, and access before you start the detailed steps.
Best for
Core tools
7 tools used across the workflow.
Access
Preview the open steps, then unlock the remaining implementation details and prompts.
Why this works
Market landscape work is hard because the useful insight is not in one source. This workflow combines search, enrichment, review analysis, and AI synthesis to move from scattered evidence to a structured point of view. It does not replace strategic judgment, but it gives teams a much faster way to see the shape of a market and where they might win.
Expected results
Research coverage
30-100 companies
The exact count depends on market size, but the workflow is designed to capture direct, adjacent, emerging, and incumbent players.
Time saved
25-40 hours
AI accelerates company discovery, classification, buyer language analysis, clustering, and report drafting.
Strategic output
PDF + executive deck
The workflow produces both a detailed research asset and a shorter leadership-ready version.
Decision quality
Source-backed market view
The report combines public sources, enrichment data, review language, and directional momentum signals rather than relying on one research method.
Step-by-step workflow
Step 1 is open. Pro unlocks the remaining steps, copy-paste prompts, pro tips, tool-by-tool setup guidance, and implementation details.
45-60 min
45-60 min
Build: Write a research brief that names the business decision the report should inform, such as market entry, category positioning, acquisition screening, product expansion, annual planning, or competitive investment.
Set up: In Google Sheets, create fields for Decision Owner, Audience, Decision Date, Market Question, Geography, Buyer, Time Horizon, Required Confidence, Deliverables, Budget, Research Owner, and Approvers. Distinguish exploratory questions from decisions that require stronger evidence or external validation.
Scope: Define what the report will not answer, including precise market size, market share, revenue, or forecast questions that cannot be supported by the available sources. Set the required company coverage, buyer evidence, source recency, and executive output length.
Output: Record existing internal hypotheses separately so researchers can test rather than unconsciously confirm them. Obtain agreement from Strategy, Product Marketing, Marketing Leadership, and the decision owner before discovery begins.
An approved landscape research brief with decision, scope, audience, evidence threshold, exclusions, deliverables, owners, and deadlines.
A landscape without a decision question becomes a directory. Start with what leadership must decide differently after reading it.
Pro workflow preview
Previewing 1 of 18 steps
Get the remaining 17 steps, copy-paste prompts, pro tips, tool-by-tool setup guidance, and ongoing workflow and prompt releases.
$9/month
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