Map the likely buying committee at a target account, identify who is active on LinkedIn, and build a manual engagement sequence before asking for a meeting.
A 10-day LinkedIn relationship sequence with prioritized stakeholders, engagement actions, comment ideas, connection notes, and follow-up messages.
Quick view
Check the audience, core tools, and access before you start the detailed steps.
Best for
Core tools
6 tools used across the workflow.
Access
Why this works
Most LinkedIn outreach fails because it jumps from zero relationship to a meeting ask. Buying committees are also messy, so messaging one person is rarely enough. This workflow creates light, useful visibility across the right people before asking for time, while keeping the actions manual enough to avoid spammy automation.
Expected results
Stakeholders mapped
5-12 per target account
This is enough to cover a realistic B2B buying committee without creating an unworkable contact list.
Sequence length
10 days
A 10-day window gives time for visibility and interaction before a DM without dragging the motion out for weeks.
Time saved
4-6 hours per account
The workflow reduces manual profile browsing, stakeholder prioritization, comment drafting, and sequence planning.
Outreach quality
Relationship-aware LinkedIn motion
Messages are based on the stakeholder's role, activity, and account context instead of a generic connection request.
Preview the open steps, then unlock the remaining implementation details and prompts.
Step-by-step workflow
The first 2 steps are open. Pro unlocks the remaining steps, copy-paste prompts, pro tips, tool-by-tool setup guidance, and implementation details.
30 min
30 min
Start by listing the likely roles in the buying committee for your deal: economic buyer, functional owner, technical evaluator, end-user leader, champion, procurement, and executive sponsor. Use Claude to convert your product, ACV, and sales motion into a committee hypothesis. This prevents the sequence from becoming random LinkedIn activity against whoever is easiest to find. Paste the relevant source material into Claude with labels for person, account, trigger, message angle, channel, and follow-up owner, then ask for structured output instead of a polished final draft on the first pass. Make the decision explicit and leave enough context that another marketer or seller could continue the work without re-reading every source.
A buying committee hypothesis with the roles you need to identify at the account.
Do not confuse seniority with influence. In many B2B deals, the person who feels the pain most clearly is not the person who signs the contract.
Create a buying committee hypothesis for this target account motion.
Product or service:
{{product_or_service}}
Target account:
{{target_account}}
Typical ACV:
{{acv}}
Primary pain solved:
{{primary_pain}}
Current sales motion:
{{sales_motion}}
Output:
1. Likely buying committee roles
2. What each role cares about
3. What each role may object to
4. Which role to engage first on LinkedIn
5. Which roles should not receive the same message
Be practical for a sales rep, not theoretical.45-60 min
45-60 min
Work in LinkedIn Sales Navigator to find real people at the account who match the committee hypothesis. Add them to Clay or Folk with title, department, location, profile URL, recent activity, mutual connections, and estimated relevance. You are building a relationship map, not a contact dump. Keep the work organized in LinkedIn Sales Navigator and Clay with fields for person, account, trigger, message angle, channel, and follow-up owner so the next person can see how the decision was made. Separate evidence from interpretation so the team can tell what came from the source material and what is your recommendation.
A stakeholder list with enrichment, relevance score, and LinkedIn activity notes.
Mark who has posted in the last 30 days. Active LinkedIn users should get engagement first; inactive stakeholders may be better suited for email or phone.
Pro workflow preview
Previewing 2 of 8 steps
Get the remaining 6 steps, copy-paste prompts, pro tips, tool-by-tool setup guidance, and ongoing workflow and prompt releases.
$9/month
Related workflows
Continue with workflows that share a similar GTM motion, category, or tool stack.