Define the buying committee you expect to influence
30 min
30 min
Start by listing the likely roles in the buying committee for your deal: economic buyer, functional owner, technical evaluator, end-user leader, champion, procurement, and executive sponsor. Use Claude to convert your product, ACV, and sales motion into a committee hypothesis. This prevents the sequence from becoming random LinkedIn activity against whoever is easiest to find.
A buying committee hypothesis with the roles you need to identify at the account.
Do not confuse seniority with influence. In many B2B deals, the person who feels the pain most clearly is not the person who signs the contract.
Create a buying committee hypothesis for this target account motion.
Product or service:
{{product_or_service}}
Target account:
{{target_account}}
Typical ACV:
{{acv}}
Primary pain solved:
{{primary_pain}}
Current sales motion:
{{sales_motion}}
Output:
1. Likely buying committee roles
2. What each role cares about
3. What each role may object to
4. Which role to engage first on LinkedIn
5. Which roles should not receive the same message
Be practical for a sales rep, not theoretical.