Best for
- B2B companies repositioning in a crowded category
- PMMs preparing launches or website messaging refreshes
- Founders trying to find a sharper market POV
Compare competitor claims, buyer review language, analyst framing, and internal proof to find narrative gaps your brand can actually defend.
A category narrative research system with source matrices, buyer-language clusters, competitor claim maps, proof-gated whitespace, POV options, stakeholder review, and activation recommendations.
Quick view
Check the audience, core tools, and access before you start the detailed steps.
Best for
Core tools
6 tools used across the workflow.
Access
Preview the open steps, then unlock the remaining implementation details and prompts.
Why this works
Most category messaging is copied from competitors. The stronger move is to study the gap between what vendors claim, what buyers complain about, and what analysts emphasize. AI can synthesize those inputs quickly, but the final narrative must be constrained by what the company can actually prove.
Expected results
Evidence base
5-8 competitors plus buyer and analyst language
The workflow compares vendor claims, review language, market framing, and internal proof instead of relying on competitor copy alone.
Narrative options
3-5 proof-gated POVs
Each POV includes conservative and sharper versions, proof requirements, risk level, and usage limits for stakeholder review.
Activation output
8-12 asset recommendations
The final narrative becomes website, campaign, sales, content, and proof-building actions with owners and metrics.
Time saved
8-12 hours per narrative sprint
AI accelerates extraction, clustering, synthesis, and drafting while human review controls proof, risk, and final positioning.
Step-by-step workflow
The first 2 steps are open. Pro unlocks the remaining steps, copy-paste prompts, pro tips, tool-by-tool setup guidance, and implementation details.
45-60 min
45-60 min
Start in Notion with the strategic decision this research must support, such as a homepage rewrite, launch narrative, campaign theme, analyst response, or sales positioning refresh. Work in notion and google sheets and capture the concrete operating details: source material, decision criteria, working notes, owner, output link, review status, and open questions. Keep the work narrow: complete step 1, record the decision or asset created, and avoid changing unrelated parts of the workflow. Before moving on, check that every claim has a source, every assumption is labeled, and unsupported claims are removed; the expected handoff is A scoped category narrative brief with competitors, buyer segments, proof boundaries, stakeholders, and review status.
A scoped category narrative brief with competitors, buyer segments, proof boundaries, stakeholders, and review status.
Narrative research gets weak when the team asks, “what should we say?” A better question is, “what can we credibly say that buyers care about and competitors under-prove?”
45-60 min
45-60 min
Create a Google Sheets or Notion database that separates competitor claims, buyer review language, analyst or market framing, and internal proof. Work in google sheets and notion and capture the concrete operating details: source material, decision criteria, working notes, owner, output link, review status, and open questions. Keep the work narrow: complete step 2, record the decision or asset created, and avoid changing unrelated parts of the workflow. Before moving on, check that every claim has a source, every assumption is labeled, and unsupported claims are removed; the expected handoff is A source-backed evidence matrix for competitor, buyer, analyst, and internal proof inputs.
A source-backed evidence matrix for competitor, buyer, analyst, and internal proof inputs.
The matrix is the product. Without exact language and source links, the final POV becomes just another opinion about the market.
Pro workflow preview
Previewing 2 of 10 steps
Get the remaining 8 steps, copy-paste prompts, pro tips, tool-by-tool setup guidance, and ongoing workflow and prompt releases.
$9/month
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