Best for
- B2B teams running outbound to defined ICP segments
- SDR teams that need quality personalization without manual research for every prospect
- Founder-led sales teams testing outbound messaging
Build a Clay-powered outbound system that enriches prospects, finds relevant signals, and writes personalized emails at scale without sounding automated.
A ready-to-run outbound table with enriched prospects, personalization signals, AI-written first lines, and sequenced cold emails.
Quick view
Check the audience, core tools, and access before you start the detailed steps.
Best for
Core tools
6 tools used across the workflow.
Access
Preview the open steps, then unlock the remaining implementation details and prompts.
Why this works
Most cold outreach fails because personalization is either fake or too time-consuming to scale. This workflow uses Clay to collect structured signals, then uses AI only after the data is specific enough to support a relevant message. The result is not 'AI email at scale.' It is signal-based outbound where each message has a concrete reason to exist.
Expected results
Prospects prepared
300-1,000 prospects
Clay can enrich and process this range efficiently once the table, enrichment sources, and AI columns are configured.
Research time saved
10-20 hours per 500 prospects
Manual LinkedIn, company site, and news research typically takes several minutes per prospect; enrichment automates most of that collection.
Personalization quality
Signal-based first lines
The workflow only writes personalization after enrichment and includes an insufficient-signal fallback to avoid fake personalization.
Optimization path
Performance by signal type
Tracking by trigger lets the team improve list strategy, not just rewrite subject lines.
Step-by-step workflow
Step 1 is open. Pro unlocks the remaining steps, copy-paste prompts, pro tips, tool-by-tool setup guidance, and implementation details.
45-60 min
45-60 min
Start with one narrow ICP segment, not a broad market. Define target industry, company size, job titles, trigger events, likely pain, offer, and proof point. Add disqualifiers too, such as company size, geography, tech stack, or regulated industries you cannot sell into.
A narrow outbound brief with ICP, trigger signals, disqualifiers, offer, and proof points.
Personalization cannot save a bad list. If the ICP is too broad, Clay will help you send irrelevant emails faster.
Help me define a narrow outbound ICP for this offer.
Product/service:
{{product_description}}
Current customers or best-fit accounts:
{{customer_examples}}
Offer:
{{offer}}
Proof points:
{{proof_points}}
Create:
- ICP definition
- Target titles
- Account disqualifiers
- 5 buying triggers
- 5 pain points likely tied to those triggers
- Best outbound angle
- Claims we should avoid because they are not provable.Pro workflow preview
Previewing 1 of 7 steps
Get the remaining 6 steps, copy-paste prompts, pro tips, tool-by-tool setup guidance, and ongoing workflow and prompt releases.
$9/month
Related workflows
Continue with workflows that share a similar GTM motion, category, or tool stack.
A trigger-based ABM account brief that helps sales and marketing act on funding news before the window gets crowded.
Create always-current competitive battlecards with updated claims, proof points, objection responses, and sales-ready talk tracks.
Create a 10-account ABM research brief with account context, likely initiatives, persona hypotheses, message angles, and next actions.