Best for
- Teams whose paid creative is converging on category clichés
- Product marketers checking whether positioning is visible in-market
- Paid teams that need new test angles grounded in current competitive behavior
Collect current public competitor ads and your own active creative, code the claims and angles they use, then find message territories worth testing without copying competitor language or mistaking ad frequency for effectiveness.
A competitor-ad messaging map with source links, claim and proof patterns, whitespace hypotheses, testable creative angles, and a controlled experiment queue.
Quick view
Check the audience, core tools, and access before you start the detailed steps.
Best for
Core tools
4 tools used across the workflow.
Access
Preview the open steps, then unlock the remaining implementation details and prompts.
Why this works
Competitor ad libraries show what brands are saying, not what is necessarily working. This workflow keeps that limitation explicit, codes observable messages and proof, and uses your own positioning as the decision frame so the output becomes a set of testable whitespace hypotheses rather than a swipe file to imitate.
Expected results
Evidence quality
Every competitor observation links to a current public ad source
The team can distinguish visible creative from assumptions about spend, targeting, or performance.
Strategic output
2-5 proof-ready messaging hypotheses
The review produces a bounded experiment queue instead of a giant inspiration board.
Learning source
First-party test outcomes feed the next review
Over time the team relies more on its own evidence and less on competitor imitation.
Step-by-step workflow
The first 2 steps are open. Pro unlocks the remaining steps, copy-paste prompts, pro tips, tool-by-tool setup guidance, and implementation details.
30 min
30 min
Choose the competitors and the specific questions the review should answer, such as which pains they lead with, which audiences they name, what proof they use, or how they frame the category. Add your own approved positioning, claims, and creative hypotheses to Google Sheets before looking at competitor ads. This prevents the loudest competitor from resetting your strategy. Review the scope with product marketing and paid media.
A focused competitor-ad research brief anchored in your own positioning.
Decide what you want to learn before opening an ad library. Otherwise the exercise becomes aesthetic browsing.
45-60 min
45-60 min
Capture a reasonable current sample from Meta Ad Library and Google Ads Transparency Center with advertiser, platform, visible start date where available, format, headline or primary message, landing destination if visible, and source link. Do not infer spend, targeting, or performance that the transparency source does not provide. Include your own current ads in the same register so comparison uses the same fields. Review for duplicates and localized variants before analysis.
A dated, source-linked competitor and first-party ad evidence set.
Ad presence proves the creative exists, not that it converts. Keep performance language out of the evidence register unless you have your own data.
Pro workflow preview
Previewing 2 of 6 steps
Get the remaining 4 steps, copy-paste prompts, pro tips, tool-by-tool setup guidance, and ongoing workflow and prompt releases.
$9/month
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