Best for
- Brands receiving useful comments but rarely synthesizing them
- Content teams looking for recurring questions and objections
- Marketers who want social listening without claiming a small comment sample is representative research
Sample public Instagram comments and reactions around approved posts or topics, classify recurring themes carefully, and turn the useful signals into content questions and decisions without pretending a comment sample represents the market.
A recurring sentiment and reaction log with source posts, coded themes, confidence, representative examples, content implications, and human-approved follow-up decisions.
Quick view
Check the audience, core tools, and access before you start the detailed steps.
Best for
Core tools
3 tools used across the workflow.
Access
Preview the open steps, then unlock the remaining implementation details and prompts.
Why this works
Comments contain language and questions that dashboards miss, but they are a biased sample. The workflow preserves that limitation, codes recurring themes with source context, and only turns patterns into content decisions after a human reviews the evidence and relevance.
Expected results
Sample transparency
Every summary shows post and comment counts
The team can see the evidence size instead of reading qualitative themes as representative market statistics.
Decision output
Signals map to content, research, support, or no action
The workflow avoids turning every reaction into a publishing task.
Privacy scope
Only approved public data required for the listening question
The collection avoids unnecessary profile or personal information.
Step-by-step workflow
The first 2 steps are open. Pro unlocks the remaining steps, copy-paste prompts, pro tips, tool-by-tool setup guidance, and implementation details.
30 min
30 min
Choose the public posts, accounts, campaign themes, or competitor category conversations in scope and write the questions the listening cycle should answer. Examples include repeated buyer questions, language used to describe a problem, confusion, objections, or reactions to a content format. In Google Sheets, record scope, date window, and sample limitations. Review the scope so the process does not drift into collecting unrelated personal commentary.
A bounded social-listening brief with explicit questions and sample limitations.
Start with a question. “What is Instagram saying?” is too broad to produce a useful decision.
45 min
45 min
Use Apify to collect the approved public post metadata and comment sample with source URL, date, text, and parent post context. Exclude private data and avoid unnecessary user profile fields. De-duplicate repeated spam and obvious bot comments without silently removing negative feedback. Manually inspect a sample of source posts and comments to confirm collection quality before analysis.
A dated public comment sample with parent-post context and source links.
Keep the parent post. The same comment can mean something very different depending on what the audience was reacting to.
Pro workflow preview
Previewing 2 of 6 steps
Get the remaining 4 steps, copy-paste prompts, pro tips, tool-by-tool setup guidance, and ongoing workflow and prompt releases.
$9/month
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