Best for
- B2B teams with named account lists but weak prioritization logic
- ABM marketers trying to connect search intent to account-level plays
- Demand gen teams deciding which verticals or accounts deserve campaign focus
Use search intent, CRM context, and account enrichment to score target accounts by the problems they appear to be researching right now.
A ranked ABM account list with keyword-driven pain themes, buying-stage signals, and recommended outreach angles per account.
Quick view
Check the audience, core tools, and access before you start the detailed steps.
Best for
Core tools
7 tools used across the workflow.
Access
Preview the open steps, then unlock the remaining implementation details and prompts.
Why this works
Most ABM scoring overweights firmographics and underweights what the account is likely trying to solve. Search intent gives you language around problems, urgency, and education stage. When that intent is mapped to CRM history and account enrichment, the team can prioritize accounts by current relevance instead of static fit alone.
Expected results
Accounts prioritized
50-200 accounts
This range is realistic for one ABM planning cycle using a named account list, keyword themes, and enrichment fields rather than manual account-by-account research.
Account plays created
10-30 top-tier plays
The workflow intentionally creates detailed plays only for the highest-confidence accounts so sales can act without being overwhelmed.
Research time saved
5-8 hours per cycle
AI-assisted clustering and scoring reduce manual keyword review, account enrichment review, and first-draft play creation.
Prioritization quality
Problem-fit scoring
Accounts are ranked by likely pain theme and evidence, not only firmographic fit or arbitrary tiering.
Step-by-step workflow
The first 2 steps are open. Pro unlocks the remaining steps, copy-paste prompts, pro tips, tool-by-tool setup guidance, and implementation details.
45-60 min
45-60 min
Start by listing the buying problems your product solves. Work in ahrefs and google sheets and capture the concrete operating details: account name, contact role, source signal, CRM status, fit reason, next action, owner, and confidence level. Keep the work narrow: complete step 1, record the decision or asset created, and avoid changing unrelated parts of the workflow. Before moving on, check that the handoff is tied to the right account or record and the owner knows the next action; the expected handoff is A keyword intent theme map with search phrases grouped by buyer problem and funnel stage.
A keyword intent theme map with search phrases grouped by buyer problem and funnel stage.
Do not only use high-volume keywords. Low-volume implementation and comparison queries often reveal the exact language enterprise buyers use near purchase.
45 min
45 min
Export your current target accounts from HubSpot, including company name, domain, lifecycle stage, owner, industry, deal history, last activity, and any open opportunities. Work in hubspot and clay and capture the concrete operating details: account name, contact role, source signal, CRM status, fit reason, next action, owner, and confidence level. Keep the work narrow: complete step 2, record the decision or asset created, and avoid changing unrelated parts of the workflow. Before moving on, check that the handoff is tied to the right account or record and the owner knows the next action; the expected handoff is A cleaned and enriched target account table ready for intent scoring.
A cleaned and enriched target account table ready for intent scoring.
Keep closed-lost and dormant accounts in the universe if they still fit the ICP. Intent themes can reveal a better re-entry angle than the one used previously.
Pro workflow preview
Previewing 2 of 7 steps
Get the remaining 5 steps, copy-paste prompts, pro tips, tool-by-tool setup guidance, and ongoing workflow and prompt releases.
$9/month
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