Turn internal docs into ABM and event landing pages in Webflow

Create one Google Docs or Drive folder for the campaign. Add the event brief, target account list, ICP notes, sales deck, approved customer proof, product screenshots, offer details, and any CRM notes from HubSpot. Add a short README that explains the audience, CTA, claims that are approved, and claims that must not be used.

Decide what needs to vary across pages before writing copy. For an event campaign, variations may be by industry, session theme, or attendee segment. For ABM, variations may be by account, vertical, pain, or buying committee. Put the rules in Airtable with fields for page name, audience, angle, CTA, source docs, reviewer, URL slug, status, and lead owner.

Create a landing page variation map for this campaign.

Campaign brief:
{{campaign_brief}}

Target accounts or attendee segments:
{{target_segments}}

Core offer:
{{core_offer}}

Approved proof:
{{approved_proof}}

Output a table with:
- Page name
- Audience or account
- Primary angle
- Proof block to use
- CTA
- URL slug
- Reviewer
- Lead owner
- Notes or risk flags

Keep variation rules simple enough to QA.