Best for
- Mailchimp accounts with growing contact counts and weak engagement
- Teams paying for inactive marketing contacts
- Organizations with mixed consent sources or legacy imports
Classify subscribed, unsubscribed, cleaned, non-subscribed, and archived contacts by permission, engagement, deliverability risk, business value, and remediation path without deleting history blindly.
A governed Mailchimp contact-status plan, suppression and archive queues, consent exceptions, and repeatable hygiene cadence.
Quick view
Check the audience, core tools, and access before you start the detailed steps.
Best for
Core tools
2 tools used across the workflow.
Access
Preview the open steps, then unlock the remaining implementation details and prompts.
Why this works
Audience hygiene is not the same as deleting inactive people because contact status, consent, bounce history, business value, and retention rules all matter. Mailchimp distinguishes subscribed, unsubscribed, cleaned, non-subscribed, and archived contacts and supports tags, groups, and segments for controlled treatment. Claude can apply a documented policy consistently while surfacing ambiguous consent and high-value exceptions. The workflow protects history and deliverability by making archive, suppression, re-permission, and retention decisions explicit.
Expected results
Records or configurations reviewed
100% of the approved in-scope population
The run reconciles every eligible record or configuration item to the signed source manifest rather than relying on an informal sample.
Evidence validation
Stratified QA before action
Every major finding class and high-impact segment is checked against source records before operational changes are approved.
Decision output
One owner-ready action register
Findings are converted into deduplicated actions with evidence, confidence, owners, approvers, deadlines, and rollback requirements.
Operational reuse
Versioned recurring runbook and Claude Skill
The same inputs, rules, prompts, schemas, validation gates, and metrics can be rerun while preserving a visible change history.
Step-by-step workflow
The first 2 steps are open. Pro unlocks the remaining steps, copy-paste prompts, pro tips, tool-by-tool setup guidance, and implementation details.
30-60 min
30-60 min
Document subscribed, unsubscribed, cleaned, pending, transactional, archived, and non-subscribed treatment. Specify which statuses are legal suppression versus cost-control decisions. Work from Mailchimp using email address, contact status, marketing status, cleaned reason as the minimum evidence set. Complete this work in Mailchimp or the controlled working file; no Claude prompt is needed for this step. Save the finished artifact in the audience hygiene action queue with the run date, owner, evidence reference, confidence, and approval status. Treat recent customers as a separate exception class and do not count it as failure unless the policy says so.
Define contact-status and suppression policy completed as a dated section of the audience hygiene action queue, with email address, billable contact reduction, evidence links, owner, and approval status for archive eligible contacts.
Do not let email address stand in for contact status; that shortcut creates false positives in audience hygiene and suppression. Document the result in the same run folder so the next cycle can compare like with like. Apply it specifically during “Define contact-status and suppression policy.”
30-60 min
30-60 min
Pull email, contact status, cleaned reason, unsubscribe date, last open, last click, campaign count, bounce history, member rating, tags, groups, source, and VIP flag. Capture marketing status, cleaned reason, unsubscribed date, last open date in a dated working table before interpreting the result. Complete this work in Mailchimp or the controlled working file; no Claude prompt is needed for this step. Save the finished artifact in the audience hygiene action queue with the run date, owner, evidence reference, confidence, and approval status. Quality-check the result against unsubscribed contacts remain suppressed, then route any contradiction to the named data owner.
Export audience and engagement data completed as a dated section of the audience hygiene action queue, with contact status, cleaned-contact rate, evidence links, owner, and approval status for retain legal suppression.
Keep active support cases visible as its own class because merging it into the main failure rate will distort the decision. Document the result in the same run folder so the next cycle can compare like with like. Apply it specifically during “Export audience and engagement data.”
Pro workflow preview
Previewing 2 of 12 steps
Get the remaining 10 steps, copy-paste prompts, pro tips, tool-by-tool setup guidance, and ongoing workflow and prompt releases.
$9/month
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