Use deal notes and competitor pricing to inform packaging decisions

Define the exact pricing or packaging question before collecting evidence. Choose one decision type: feature gating, plan rename, add-on packaging, bundle creation, discount policy, trial structure, pricing-page message, enterprise packaging, or sales talk track. Add affected segments, current plans, known objections, owner, decision date, and stakeholders who must approve any change. List what evidence would change the decision and what evidence would only inform messaging. This prevents the analysis from becoming a vague pricing debate with no decision at the end.

Create a pricing and packaging decision brief.

Decision under consideration:
{{pricing_decision}}

Current packaging:
{{current_packaging}}

Affected segments:
{{segments}}

Known objections:
{{known_objections}}

Business goal:
{{business_goal}}

Output:
1. Decision scope
2. Out-of-scope questions
3. Evidence needed
4. Stakeholders
5. Approval path
6. Risks
7. Analysis structure
8. Final recommendation format

Separate pricing, packaging, discounting, and messaging questions.

Search Gong for calls mentioning price, budget, discount, procurement, package, plan, contract size, renewal, competitor pricing, feature access, or value justification. Export snippets with account name, segment, opportunity stage, persona, competitor mention, deal outcome, and transcript link. Do not collapse every comment into “too expensive”; separate budget constraint, value confusion, feature-gate frustration, procurement process, competitive anchor, and discount expectation. Add the raw buyer language to Airtable so PMM can see the exact words used. Mark each snippet as buyer-said, rep-summary, or manager-interpretation so the source quality is clear.