Best for
- B2B teams explaining product features without filming staff
- PMMs creating launch videos quickly
- Sales teams needing simple feature explainers
Create short product explainer videos from feature notes using scripts, AI avatars, visuals, captions, review gates, and landing-page embeds.
Produce a 60-90 second product explainer video with approved script, avatar recording, captions, supporting visuals, and distribution-ready embed.
Quick view
Check the audience, core tools, and access before you start the detailed steps.
Best for
Core tools
6 tools used across the workflow.
Access
Preview the open steps, then unlock the remaining implementation details and prompts.
Why this works
Feature explainers fail when they show features without explaining why the buyer should care. This workflow starts with use-case framing and claim review before generating the avatar video. The AI avatar speeds production, but the QA step protects against wrong claims, awkward delivery, and videos that feel like generic demos.
Expected results
Video length
60-90 seconds
This length is enough to explain one feature and use case without becoming a full demo.
Production time
4-6 hours
AI-assisted scripting, avatar generation, and template visuals reduce filming and editing overhead.
Reusable assets
Script, captions, visuals
Each video creates assets that can be reused for help docs, sales follow-up, and launch posts.
QA safety
Product and claim review
The workflow includes review for accuracy, claims, pronunciation, UI, and use-case clarity.
Step-by-step workflow
The first 2 steps are open. Pro unlocks the remaining steps, copy-paste prompts, pro tips, tool-by-tool setup guidance, and implementation details.
30 min
30 min
Create a short brief with target viewer, feature, buyer problem, use case, proof, CTA, and where the video will live. Decide whether the video is for launch, sales enablement, onboarding, ads, or landing-page conversion.
A video brief that ties the feature to a buyer problem and distribution goal.
A feature video for sales enablement should not be written like a launch teaser. Distribution context changes the script.
Create a product explainer video brief.
Feature:
{{feature_description}}
Target viewer:
{{target_viewer}}
Problem solved:
{{problem_solved}}
Approved proof points:
{{approved_proof_points}}
Distribution channel:
{{distribution_channel}}
Output:
1. Viewer problem
2. Video goal
3. Core message
4. Proof to include
5. CTA
6. Claims to avoid
7. Suggested structure45 min
45 min
Use Claude to write a concise script with hook, problem, feature walkthrough, proof, and CTA. Include visual notes for screenshots, UI moments, or Canva cards. Keep language natural enough for an avatar to deliver without sounding like a product brochure.
An approved script and storyboard-ready visual notes.
Read the script out loud before putting it into HeyGen. Avatar delivery makes stiff copy sound even stiffer.
Write a 60-90 second product explainer script.
Video brief:
{{video_brief}}
Brand voice:
{{brand_voice}}
Rules:
- Hook in the first 5 seconds
- Explain the buyer problem before the feature
- Include only approved claims
- Write for spoken delivery
- Add visual notes for each section
Output:
1. Script
2. Scene-by-scene visual notes
3. On-screen text suggestions
4. CTA
5. Claims needing approvalPro workflow preview
Previewing 2 of 7 steps
Get the remaining 5 steps, copy-paste prompts, pro tips, tool-by-tool setup guidance, and ongoing workflow and prompt releases.
$9/month
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