Define the explainer use case
30 min
30 min
Create a short brief with target viewer, feature, buyer problem, use case, proof, CTA, and where the video will live. Decide whether the video is for launch, sales enablement, onboarding, ads, or landing-page conversion.
A video brief that ties the feature to a buyer problem and distribution goal.
A feature video for sales enablement should not be written like a launch teaser. Distribution context changes the script.
Create a product explainer video brief.
Feature:
{{feature_description}}
Target viewer:
{{target_viewer}}
Problem solved:
{{problem_solved}}
Approved proof points:
{{approved_proof_points}}
Distribution channel:
{{distribution_channel}}
Output:
1. Viewer problem
2. Video goal
3. Core message
4. Proof to include
5. CTA
6. Claims to avoid
7. Suggested structure