Turn sales call transcripts into objection coaching and follow-up plays

Select 10-20 recent calls from Gong or Attention. Include a mix of discovery calls, demos, pricing calls, late-stage calls, won deals, and lost deals. Pull the transcript, deal stage, account type, call owner, call outcome, next step, and any CRM notes. The mix matters because objections change across the sales cycle.

Use Claude to create a review rubric for your sales motion. Include categories like discovery depth, problem framing, objection handling, competitor handling, next-step clarity, economic impact, champion strength, and follow-up quality. This rubric keeps the analysis consistent instead of turning every call review into personal opinion.

Create a sales call review rubric for our team.

Our product or service:
{{product_description}}

Sales motion:
{{sales_motion}}

Buyer personas:
{{buyer_personas}}

Common deal risks:
{{deal_risks}}

Output a practical rubric with:
1. Review categories
2. What good looks like for each category
3. Warning signs
4. Score from 1-5
5. Notes field
6. Coaching recommendation field

Keep it usable for weekly review, not a bloated enterprise scorecard.