Best for
- B2B teams with valuable closed-lost opportunities and long reconsideration cycles
- Organizations whose loss reasons are too generic to guide follow-up
- Sales leaders building quarterly recovery plays
Analyze closed-lost reasons, stakeholder history, timing, competitors, product gaps, and re-entry signals to create evidence-based recovery plays and follow-up dates.
A prioritized recovery portfolio with account-specific re-entry hypotheses, approved plays, and measurable follow-up ownership.
Quick view
Check the audience, core tools, and access before you start the detailed steps.
Best for
Core tools
2 tools used across the workflow.
Access
Preview the open steps, then unlock the remaining implementation details and prompts.
Why this works
Closed-lost records contain future demand only when the loss reason, timing, stakeholders, and next trigger are understood. This workflow separates recoverable timing losses from structural fit problems and low-quality records. Claude proposes re-entry hypotheses, but account owners approve every outreach motion.
Expected results
Audit coverage
100% of the approved in-scope population
The workflow begins with a frozen scope and reconciles the analyzed row count to the platform control report, so coverage can be verified rather than estimated.
Evidence traceability
Every approved finding linked to a source evidence key
The data dictionary and evidence-key convention require each factual conclusion to point to a specific record, field, and as-of date.
Controlled execution
No source-system change without recorded approval and rollback data
Recommendations, approvals, and writes are separated into different steps, with pre-change exports and pilot validation before broader application.
Reusable operating cadence
A repeatable monthly or quarterly review system
The Claude Skill, rule register, acceptance tests, run manifest, and closeout process turn the work into a maintained operating system rather than a one-time analysis.
Step-by-step workflow
The first 2 steps are open. Pro unlocks the remaining steps, copy-paste prompts, pro tips, tool-by-tool setup guidance, and implementation details.
30-45 min
30-45 min
Write a one-page operating charter for closed-lost opportunity recovery and re-entry timing before exporting any data. State the exact decision this workflow supports: which lost opportunities merit reactivation, what trigger should reopen them, and which accounts should remain closed. Define the in-scope business units, pipelines, regions, date window, record types, and exclusions, then name one analysis owner, one Salesforce data owner, and one final approver. Record the review cadence as monthly or quarterly and specify where evidence, approvals, and exceptions will be stored. Review the charter with the approver and do not proceed until the scope and decision rights are accepted.
An approved operating charter with scope, owners, cadence, and decision rights.
A narrow decision produces better analysis than a broad request to “find insights”; keep out-of-scope questions in a separate backlog.
45-75 min
45-75 min
Convert the operating policy into a rule register that can be checked against Salesforce records. Create one row per rule with rule_id, rule_name, business_reason, required_fields, calculation_or_test, pass_condition, exception_code, severity, owner, and policy_version. Start with these minimum checks: the loss reason is specific enough to act on, the opportunity is not reopened solely because of high amount, the proposed trigger matches the recorded reason, contacts and owners are still valid, and do-not-contact, legal, and customer-status restrictions are respected. Give every rule an example that should pass and an example that should fail so reviewers interpret it consistently. Have the business owner approve the rule register and record any unresolved policy questions before data is scored.
A versioned rule register with pass conditions, examples, severity, and exception codes.
Version the rules independently from the workflow; changing a threshold should not erase which policy produced an earlier decision.
Pro workflow preview
Previewing 2 of 16 steps
Get the remaining 14 steps, copy-paste prompts, pro tips, tool-by-tool setup guidance, and ongoing workflow and prompt releases.
$9/month
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