Best for
- Teams writing SEO briefs from keyword volume alone
- B2B marketers where search intent changes by product maturity or audience
- Content teams trying to avoid another generic “ultimate guide”
Combine Semrush keyword data with a fresh sample of the actual search results, then create briefs that explain intent, competing page types, evidence gaps, and the specific job a new or revised page must perform.
A set of source-backed keyword briefs with intent, SERP patterns, content gaps, page recommendation, proof requirements, internal-link opportunities, and human review notes.
Quick view
Check the audience, core tools, and access before you start the detailed steps.
Best for
Core tools
4 tools used across the workflow.
Access
Preview the open steps, then unlock the remaining implementation details and prompts.
Why this works
Keyword data tells you demand exists, but the live result set shows what the search engine currently believes satisfies that demand. The workflow combines both, then adds business and proof constraints so the resulting brief has a reason to exist instead of copying the average page on page one.
Expected results
Evidence mix
Semrush demand data plus a dated live-result sample
The brief is not based on keyword volume or stale SERP assumptions alone.
Page decision
Create, refresh, consolidate, redirect, or do nothing
The workflow forces a content architecture decision before generating another URL.
Brief quality
Intent, evidence, differentiation, links, and CTA documented
The writer receives a practical page job rather than a keyword-density recipe.
Step-by-step workflow
The first 2 steps are open. Pro unlocks the remaining steps, copy-paste prompts, pro tips, tool-by-tool setup guidance, and implementation details.
30-45 min
30-45 min
Start with one topic cluster and define market, language, buyer stage, product relevance, and the business job the content should perform. In Google Sheets, record candidate keywords, current ranking URL if any, conversion role, and whether the site already has a page that should own the intent. Review cannibalization risk before commissioning new content. The gate is a clear decision between create, refresh, consolidate, redirect, or do nothing.
A bounded keyword cluster tied to a page decision and business job.
A keyword opportunity is not automatically a new-page opportunity. Check what you already own first.
30 min
30 min
Pull volume, difficulty, intent labels, related terms, questions, ranking competitors, SERP features, and your current positions from Semrush. Keep the market database and date in the source packet. Remove obviously irrelevant terms before analysis and note when a keyword is too low-volume for numeric estimates to be useful. Use clusters rather than treating every wording variation as a separate content strategy.
A clean Semrush keyword evidence table for the chosen cluster.
Volume estimates are directional. Use them to size opportunity, not to make promises about future traffic.
Pro workflow preview
Previewing 2 of 6 steps
Get the remaining 4 steps, copy-paste prompts, pro tips, tool-by-tool setup guidance, and ongoing workflow and prompt releases.
$9/month
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