1
Transcribe and clean the webinar
30-45 min
30-45 min
Upload the webinar recording to Descript and generate a transcript. Correct speaker names, remove obvious transcription errors, and mark timestamps where the discussion becomes especially clear, surprising, tactical, or controversial. Export the cleaned transcript with timestamps because later steps depend on accurate moments.
Output
A cleaned, timestamped transcript that can be used for clipping and content extraction.
Descript
Pro tip
Do not over-edit the transcript. Fix names, jargon, and broken sentences, but preserve natural phrasing because good social copy often comes from the speaker's original language.
2
Extract the strongest content moments
20-30 min
20-30 min
Paste the transcript into Claude in sections if needed. Ask it to identify the strongest moments by category: contrarian opinion, tactical advice, customer pain, surprising stat, memorable quote, framework, and story. Keep timestamps attached so video clipping does not become guesswork.
Output
A timestamped content inventory with the best moments grouped by content type.
ClaudeDescript
Pro tip
Ask for moments that would make sense without the full webinar context. Clips that require too much setup usually perform poorly as standalone social assets.
Prompt template
Analyze this webinar transcript and extract the strongest repurposing moments.
Webinar topic:
{{webinar_topic}}
Target audience:
{{target_audience}}
Transcript with timestamps:
{{transcript}}
Return a table with:
- timestamp
- moment type: contrarian opinion, tactical advice, pain point, story, framework, surprising stat, quote
- exact speaker line or summary
- why it is useful
- best channel: LinkedIn post, short video, email, blog, carousel
Prioritize moments that work without needing the full webinar context.3
Create short video clips
45-60 min
45-60 min
Upload the recording to OpusClip and generate short clips from the strongest timestamp ranges. Review the clips manually and keep only the ones where the hook lands in the first 3-5 seconds. Use Tella if you need to add cleaner framing, branded intros, or a simple title card.
Output
8-12 short video clips formatted for LinkedIn, YouTube Shorts, TikTok, or internal distribution.
OpusClipTella
Pro tip
The best B2B clips are not always the most energetic ones. A calm, specific insight with a sharp title card often beats a generic high-energy soundbite.
4
Turn moments into LinkedIn posts
30-45 min
30-45 min
Use Claude to convert the strongest transcript moments into LinkedIn posts. Create a mix of formats: founder-style POV posts, tactical checklists, quote-led posts, event recap posts, and problem-solution posts. Keep the posts tied to the original webinar theme so the campaign feels cohesive.
Output
10-12 LinkedIn posts drafted from the webinar's strongest insights.
Claude
Pro tip
Do not make every post say 'In our webinar.' Most posts should stand alone, with the webinar mentioned only as a soft CTA at the end.
Prompt template
Turn these webinar moments into LinkedIn posts for {{brand_name}}.
Audience:
{{target_audience}}
Brand tone:
{{brand_tone}}
Moments:
{{timestamped_moments}}
Create:
- 3 contrarian POV posts
- 3 tactical posts
- 2 quote-led posts
- 2 problem-solution posts
- 2 event recap posts
Rules:
- Hook in the first line
- No generic webinar recap language
- 120-220 words each
- End with a soft CTA to watch the recording or download the resource only where natural.5
Design quote graphics and carousel assets
60-90 min
60-90 min
Take the best quotes, frameworks, and punchy points into Canva. Create quote cards, simple stat cards, and 2-3 short carousels. Use one consistent template system so you are not designing from scratch for every asset.
Output
10-15 designed social graphics including quote cards, stat cards, and carousel slides.
CanvaClaude
Pro tip
Build quote graphics around one idea per slide. If a quote needs three lines of explanation, it is better as a text post than a graphic.
Prompt template
Convert these webinar insights into Canva-ready social graphic copy.
Insights and quotes:
{{selected_moments}}
Create:
- 6 quote cards, max 18 words each
- 4 stat or insight cards, max 14 words each
- 3 carousel outlines, 5-7 slides each
For each carousel, include:
- Slide 1 hook
- Slide-by-slide copy
- Final CTA slide
Tone:
{{brand_tone}}
Keep copy visually short and punchy.6
Package the assets into a distribution plan
30-45 min
30-45 min
Create a simple distribution calendar for the next 2-4 weeks. Mix video clips, text posts, graphics, and email snippets so the same idea is not repeated back-to-back in the same format. Add owner, channel, publish date, asset link, and CTA for each item.
Output
A 2-4 week distribution calendar with 30+ assets mapped by channel, date, and CTA.
ClaudeCanva
Pro tip
Lead with the strongest standalone insight, not the full webinar recording. Once the audience engages with a useful clip or post, the recording becomes a natural next step.
