Define the source article, audience, and distribution objective
30-45 min
30-45 min
Scope: Choose one long-form article that has a clear thesis, useful evidence, and enough sub-ideas to support a month of social distribution. In Typeshare, create a campaign record with Source URL, Article Title, Author, Publish Date, Target Audience, Buying Stage, Primary Business Goal, Primary CTA, Secondary CTA, and Campaign Owner. State whether the month is intended to create awareness, newsletter growth, event registrations, product education, conversation, or demand capture.
Requirements: Define the audience problem and the point of view the article should reinforce so each carousel serves the same strategic theme without repeating the same post. Set the intended number of carousels, publishing window, weekly cadence, and success metrics before generating ideas.
Guardrails: Exclude articles that are outdated, thin, overly promotional, dependent on unsupported claims, or too broad to produce distinct standalone angles.
Approval: Have the content owner approve the brief before the source is sent into Claude.
An approved carousel campaign brief with source article, audience, buying stage, objectives, CTAs, cadence, owner, and success metrics.
A high-performing article is not automatically a good repurposing source. Choose one with several defensible sub-arguments, examples, or frameworks.