Turn one product demo recording into short sales clips

Scope: In HubSpot, choose one current product demo tied to an active sales motion, common objection, launch priority, or repeatable buyer question. Record the demo title, recording date, product version, presenter, intended audience, source opportunity or campaign, and reuse permissions.

Requirements: Define the target personas, use cases, objections, capabilities, proof points, and deal stages the clip set must support. Add a clear success condition for each desired clip type, such as helping an AE explain one workflow, answering one security concern, or showing one outcome without a full demo.

Guardrails: Exclude topics that are outdated, customer-confidential, roadmap-sensitive, or too dependent on surrounding context. Assign an owner for transcript review, editing, product accuracy, brand review, and publishing.

Output: Save the approved repurposing brief in the campaign or sales-enablement workspace and link it to the source recording and relevant HubSpot records.

Capture: Upload the source recording to Descript and preserve an untouched original project or media file before making edits. Generate the transcript, confirm the correct language, and review speaker labels, timestamps, product names, acronyms, and technical terminology for accuracy.

Action: Duplicate the project into a working edit and remove only obvious dead air, setup chatter, repeated takes, and sections that are explicitly excluded by the brief. Mark sections where product UI, claims, customer names, roadmap details, or confidential data require review before reuse.

Set up: Add transcript markers for feature explanations, workflow demonstrations, objection handling, proof points, and natural clip boundaries. Keep enough setup before and after each marker so later clips can stand alone without misleading context.

Output: Save the cleaned transcript, working-edit link, source version, editor, and review date in the project notes.

Capture: Import the cleaned working version into Opus Clip and configure the target clip duration, aspect ratio, caption style, and any available topic or keyword guidance. Generate candidate clips, but treat the AI score as a discovery aid rather than a sales-readiness decision.

QA: Review each candidate in Descript against the transcript markers and confirm that it contains one complete idea, one understandable visual moment, and enough context to stand alone.

Capture: Record the start and end timestamps, rough title, speaker, product area, visible UI version, and reason the moment may help a buyer. Reject clips with missing setup, abrupt endings, weak audio, sensitive information, unsupported claims, or UI that is no longer current.

Output: Keep a shortlist that is larger than the final target so later persona and deal-stage mapping can remove weak candidates. Save the shortlist in the working document or asset tracker with Keep, Revise, or Cut status and reviewer notes.