Turn one product demo recording into short sales clips

In HubSpot, choose one current product demo tied to an active sales motion, common objection, launch priority, or repeatable buyer question. Record the demo title, recording date, product version, presenter, intended audience, source opportunity or campaign, and reuse permissions. Define the target personas, use cases, objections, capabilities, proof points, and deal stages the clip set must support. Add a clear success condition for each desired clip type, such as helping an AE explain one workflow, answering one security concern, or showing one outcome without a full demo. Exclude topics that are outdated, customer-confidential, roadmap-sensitive, or too dependent on surrounding context. Assign an owner for transcript review, editing, product accuracy, brand review, and publishing. Save the approved repurposing brief in the campaign or sales-enablement workspace and link it to the source recording and relevant HubSpot records.

Upload the source recording to Descript and preserve an untouched original project or media file before making edits. Generate the transcript, confirm the correct language, and review speaker labels, timestamps, product names, acronyms, and technical terminology for accuracy. Duplicate the project into a working edit and remove only obvious dead air, setup chatter, repeated takes, and sections that are explicitly excluded by the brief. Mark sections where product UI, claims, customer names, roadmap details, or confidential data require review before reuse. Add transcript markers for feature explanations, workflow demonstrations, objection handling, proof points, and natural clip boundaries. Keep enough setup before and after each marker so later clips can stand alone without misleading context. Save the cleaned transcript, working-edit link, source version, editor, and review date in the project notes.

Import the cleaned working version into Opus Clip and configure the target clip duration, aspect ratio, caption style, and any available topic or keyword guidance. Generate candidate clips, but treat the AI score as a discovery aid rather than a sales-readiness decision. Review each candidate in Descript against the transcript markers and confirm that it contains one complete idea, one understandable visual moment, and enough context to stand alone. Record the start and end timestamps, rough title, speaker, product area, visible UI version, and reason the moment may help a buyer. Reject clips with missing setup, abrupt endings, weak audio, sensitive information, unsupported claims, or UI that is no longer current. Keep a shortlist that is larger than the final target so later persona and deal-stage mapping can remove weak candidates. Save the shortlist in the working document or asset tracker with Keep, Revise, or Cut status and reviewer notes.

Prepare the candidate list with transcript excerpts, timestamps, demo context, target personas, approved positioning, objections, use cases, and deal-stage definitions. Open Claude, start a new demo-clip mapping chat, and paste the prompt below into the main chat composer. Include the candidate transcript excerpts, source recording context, persona definitions, product positioning, objection library, sales stages, and exclusion rules as source inputs. Ask Claude to assign each candidate a persona, buyer question, use case, objection, deal stage, recommended send moment, confidence, and Keep, Revise, or Cut decision. Copy the completed clip map into the sales-enablement workspace and save the Claude conversation link or output reference beside it. Have Product Marketing or Sales Enablement verify the positioning, product accuracy, and send recommendation for every clip marked Keep. Remove any clip whose usefulness depends on claims, context, or product behavior that cannot be supported independently.

Map these product demo clip candidates to specific sales use cases.

Source inputs:
- Demo and product context: {{demo_context}}
- Candidate clips with timestamps and transcript excerpts: {{clip_candidates}}
- Target personas and responsibilities: {{target_personas}}
- Approved product positioning: {{product_positioning}}
- Common objections and buyer questions: {{objection_library}}
- Deal-stage definitions: {{deal_stages}}
- Exclusions, sensitive topics, and prohibited claims: {{exclusion_rules}}

For each clip, return:
1. Working clip title
2. Persona fit
3. Buyer question answered
4. Use case or workflow supported
5. Objection addressed
6. Recommended deal stage
7. Best send moment
8. Keep, Revise, or Cut
9. Reason for the decision
10. Confidence and human review needed

Only keep clips with a clear sales use and enough context to stand alone. Do not invent product outcomes, buyer intent, or approved claims.

In Descript, duplicate each approved candidate into its own composition or clearly labeled sequence so edits remain traceable to the source recording. Trim the opening to reach the relevant idea quickly, preserve enough context to avoid misrepresentation, and end after the complete explanation or outcome. Keep most clips between 30 and 90 seconds unless the approved use case requires a longer explanation. Correct captions, speaker names, product terminology, punctuation, and timing, and remove verbal filler only when meaning and tone remain intact. Add approved intro or outro cards, disclosure text, and brand treatment only when they improve comprehension or identify the source. Export a review version and verify audio, captions, aspect ratio, UI visibility, product accuracy, sensitive information, and continuity on desktop and mobile. Save final files using a consistent convention that includes persona, use case, product area, topic, version, and review date.

Create a reusable Canva template for the clip library with fields for clip title, persona, buyer question, use case, product area, duration, and recommended deal stage. Use the approved brand kit, readable type, consistent spacing, and a visual frame from the actual clip or an approved product image. Build both an external thumbnail version and an internal clip-card version when the assets serve different audiences. Avoid adding unsupported outcome claims, exaggerated language, or screenshots that expose customer or confidential information. Export thumbnails at the required dimensions and test their legibility at the small sizes used in HubSpot, email, and sales-asset libraries. Match every exported thumbnail or card to the exact final clip filename and version. Save the editable Canva source, exports, owner, and review date in the shared asset folder.

Prepare the approved clip map, final clip links, product positioning, objection guidance, deal-stage definitions, and claims that reps must not make. Open Claude, start a new sales-usage-note chat, and paste the prompt below into the main chat composer. Include the verified clip summary, target persona, buyer question, use case, recommended send moment, approved proof, and claim restrictions as source inputs. Ask Claude to create a concise usage note, email blurb, CRM note, and warning for each clip without overstating what the clip proves. Copy the drafts into HubSpot or the asset-library record and save the Claude conversation link or output reference with the clip package. Have Sales Enablement or Product Marketing verify positioning, audience fit, send timing, and claim safety before publishing the notes. Test the blurbs with one AE and revise any wording that feels too long, generic, or difficult to adapt during live deal work.

Create practical sales usage notes for these approved demo clips.

Source inputs:
- Final clip map and links: {{clip_map}}
- Verified summary of what each clip shows: {{clip_summaries}}
- Product positioning and approved proof: {{product_positioning}}
- Target personas and buyer questions: {{persona_and_question_map}}
- Common objections: {{common_objections}}
- Deal-stage and send-moment guidance: {{send_guidance}}
- Claims reps must not make: {{claim_constraints}}

For each clip, return:
1. What the clip demonstrates
2. Who should receive it
3. When to send it
4. Buyer question or objection it addresses
5. Short email blurb
6. CRM note blurb
7. Suggested next action
8. What not to claim
9. Personalization fields
10. Reviewer notes

Keep the language useful for reps, specific to the clip, and grounded in approved positioning.

Create or update the HubSpot sales-asset library and upload the final clips, thumbnails, usage notes, source recording link, owner, and review date. Apply controlled tags for persona, buyer question, use case, objection, product area, deal stage, format, language, and external-use permission. Confirm that access settings separate internal-only clips from assets approved for customer sharing. Add a version and expiration field so clips affected by product UI, positioning, pricing, legal language, or roadmap changes can be retired quickly. Track asset views, shares, opportunity association, rep feedback, buyer replies, and influenced next steps where the CRM supports those signals. Review the library monthly for broken links, low usage, duplicate clips, outdated UI, claim risk, and missing ownership. Retire or replace stale clips and feed recurring requests back into the next demo-recording or product-marketing plan.