Best for
- B2B teams that want video ads but do not have production resources
- SaaS companies testing founder-style or customer-style creative angles
- Paid media teams that need fresh video creative every month
Produce authentic-feeling B2B video ads with AI avatars, product screen recordings, founder-style scripts, and fast creative testing loops.
A repeatable system for producing B2B UGC-style video ads without hiring creators, filming customers, or running a full production process.
Quick view
Check the audience, core tools, and access before you start the detailed steps.
Best for
Core tools
6 tools used across the workflow.
Access
The complete workflow is available from the first step through the final result.
Why this works
B2B video ads often look overproduced, slow, and disconnected from the product. UGC-style ads work because they feel direct and specific: a person explains the problem, shows the product, and gives the buyer a reason to care. This workflow adapts that pattern for B2B using AI avatars and screen recordings so teams can test more video concepts without production bottlenecks.
Expected results
Video variants produced
5-10 videos per batch
Five scripts combined with multiple format cuts gives enough creative variation for testing without requiring a full production team.
Production time
3-4 hours per batch
AI avatar generation and screen recordings remove filming, scheduling, and editing bottlenecks that usually slow down B2B video production.
Testing speed
New creative every 1-2 weeks
Because the system reuses product moments, scripts, and templates, teams can refresh video creative faster than traditional production cycles allow.
Ad authenticity
Product-led creative
The ad shows the product solving a specific workflow problem, which usually feels more credible to B2B buyers than generic brand animation.
Step-by-step workflow
This workflow is fully available. Follow the steps below to build the system from start to finish.
30 min
30 min
Choose one product workflow, feature, or result that can be explained visually in under 20 seconds. Work in claude and capture the concrete operating details: campaign name, audience, channel, offer, message angle, asset URL, performance baseline, owner, and approval status. When you use the prompt template attached to this step, paste the real source material, name the expected output sections, and ask the model to flag uncertainty instead of filling gaps. Before moving on, check that the output is specific enough for the next person to use without guessing what happened; the expected handoff is One clear product moment and campaign angle for the video batch.
One clear product moment and campaign angle for the video batch.
UGC-style ads die when they try to be mini webinars. The best version shows one painful workflow and one satisfying improvement.
Help me choose the best product moment for a B2B UGC-style video ad.
Product:
{{product_description}}
Target buyer:
{{target_buyer}}
Campaign offer:
{{campaign_offer}}
Possible product workflows:
{{workflow_options}}
For each workflow, score:
1. Visual clarity
2. Pain relevance
3. Speed to understand
4. Proof value
5. Ad potential
Then recommend the strongest workflow and explain the 20-second story arc: before, product action, after.30-45 min
30-45 min
Use Tella to record the selected product workflow. Work in tella and capture the concrete operating details: campaign name, audience, channel, offer, message angle, asset URL, performance baseline, owner, and approval status. Keep the work narrow: complete step 2, record the decision or asset created, and avoid changing unrelated parts of the workflow. Before moving on, check that the output is specific enough for the next person to use without guessing what happened; the expected handoff is Clean product screen recording with usable clips for the ad edit.
Clean product screen recording with usable clips for the ad edit.
Record in a realistic demo environment with believable data. Empty dashboards and fake-looking examples make B2B UGC ads feel less credible.
45 min
45 min
Use Claude to write five short scripts using different hook patterns: confession, mistake, problem agitation, quick demo, and contrarian take. Work in claude and capture the concrete operating details: campaign name, audience, channel, offer, message angle, asset URL, performance baseline, owner, and approval status. When you use the prompt template attached to this step, paste the real source material, name the expected output sections, and ask the model to flag uncertainty instead of filling gaps. Before moving on, check that the prompt includes the actual inputs, the requested output format, and clear rules against invented facts; the expected handoff is Five short B2B UGC-style scripts tied to the same product screen recording.
Five short B2B UGC-style scripts tied to the same product screen recording.
Avoid fake customer language unless you are using a real customer story. For B2B, 'operator-style' usually feels more credible than pretending the AI avatar is a customer.
1 hour
1 hour
Use Synthesia to generate the talking-head portion of each script. Work in synthesia and capture the concrete operating details: campaign name, audience, channel, offer, message angle, asset URL, performance baseline, owner, and approval status. Keep the work narrow: complete step 4, record the decision or asset created, and avoid changing unrelated parts of the workflow. Before moving on, check that the output is specific enough for the next person to use without guessing what happened; the expected handoff is AI avatar narration clips for each script variation.
AI avatar narration clips for each script variation.
Do not over-style the avatar. In B2B, overly polished AI presenters can feel less trustworthy than a simple direct-to-camera delivery.
1-2 hours
1-2 hours
Use Descript to combine the avatar narration, screen recording, captions, and pacing. Work in descript, canva, and tella and capture the concrete operating details: campaign name, audience, channel, offer, message angle, asset URL, performance baseline, owner, and approval status. Keep the work narrow: complete step 5, record the decision or asset created, and avoid changing unrelated parts of the workflow. Before moving on, check that the output is specific enough for the next person to use without guessing what happened; the expected handoff is Edited video ads with captions, screen recording, overlays, and CTA frames.
Edited video ads with captions, screen recording, overlays, and CTA frames.
The first three seconds should not be a logo animation. Start with the pain, the surprising line, or the product moment.
45 min
45 min
Use Vidyo.ai to resize and cut the videos into platform-specific formats: 1:1, 4:5, 9:16, and 16:9. Work in vidyo ai and descript and capture the concrete operating details: campaign name, audience, channel, offer, message angle, asset URL, performance baseline, owner, and approval status. Keep the work narrow: complete step 6, record the decision or asset created, and avoid changing unrelated parts of the workflow. Before moving on, check that the output is specific enough for the next person to use without guessing what happened; the expected handoff is Platform-ready video ad variants in multiple aspect ratios and lengths.
Platform-ready video ad variants in multiple aspect ratios and lengths.
Do not assume the same cut works everywhere. LinkedIn feed, YouTube Shorts, and retargeting placements often need different pacing.
30 min
30 min
Use Claude to create a simple testing matrix that maps hook type, audience, creative format, and CTA. Work in claude and capture the concrete operating details: campaign name, audience, channel, offer, message angle, asset URL, performance baseline, owner, and approval status. When you use the prompt template attached to this step, paste the real source material, name the expected output sections, and ask the model to flag uncertainty instead of filling gaps. Before moving on, check that the output is specific enough for the next person to use without guessing what happened; the expected handoff is A video creative testing matrix ready for campaign setup.
A video creative testing matrix ready for campaign setup.
Test hooks before micro-optimizing colors, captions, or thumbnails. In UGC-style ads, the opening premise usually drives the biggest performance difference.
Write 5 B2B UGC-style video ad scripts for this product moment.
Product moment:
{{product_moment}}
Target buyer:
{{target_buyer}}
Pain point:
{{pain_point}}
Screen recording notes:
{{screen_recording_notes}}
Campaign CTA:
{{cta}}
Create one script for each hook pattern:
1. Confession
2. Common mistake
3. Problem agitation
4. Quick demo
5. Contrarian take
For each script, include:
- Opening hook, under 3 seconds
- Avatar narration
- Screen recording cue
- Caption overlay ideas
- CTA
Rules:
- 25-45 seconds total
- Conversational but credible
- No fake testimonials
- No hype words like revolutionary or game-changingCreate a testing matrix for these B2B UGC-style video ads.
Video variants:
{{video_variants}}
Target audiences:
{{target_audiences}}
Campaign goal:
{{campaign_goal}}
Budget range:
{{budget_range}}
Output:
1. Recommended test structure
2. Which variables to isolate
3. Which variants to launch first
4. Suggested naming convention
5. Early performance signals to watch
6. What to do if a hook wins but conversion is weak
Keep the plan practical for a small paid media team.Related workflows
Continue with workflows that share a similar GTM motion, category, or tool stack.
A next-quarter creative testing roadmap based on real performance patterns from your last 6 months of paid ad data.
5-8 vertical-specific campaign variants built from one master campaign, each with adapted messaging, ads, landing page direction, and proof points.
A controlled customer-proof pipeline with call selection rules, consent tracking, transcript evidence, asset scoring, approval packages, proof cards, short clips, and sales usage tracking.