Create a UGC-style ad production system for B2B using AI avatars and screen recordings

Choose one product workflow, feature, or result that can be explained visually in under 20 seconds. Do not try to demo the entire product. Pick a moment where the viewer can quickly understand the before and after: manual process to automated process, messy dashboard to clear insight, slow task to fast task, or hidden problem to obvious fix.

Help me choose the best product moment for a B2B UGC-style video ad.

Product:
{{product_description}}

Target buyer:
{{target_buyer}}

Campaign offer:
{{campaign_offer}}

Possible product workflows:
{{workflow_options}}

For each workflow, score:
1. Visual clarity
2. Pain relevance
3. Speed to understand
4. Proof value
5. Ad potential

Then recommend the strongest workflow and explain the 20-second story arc: before, product action, after.

Use Tella to record the selected product workflow. Capture a clean 30-60 second version even if the final ad will be shorter. Record without rambling. Move slowly enough that captions and overlays can explain what is happening. Export the recording and mark the exact moments that show the pain, product action, and result.

Use Claude to write five short scripts using different hook patterns: confession, mistake, problem agitation, quick demo, and contrarian take. Each script should feel like a knowledgeable operator explaining something useful, not an actor reading a brand ad. Keep each script short enough for a 25-45 second video.

Write 5 B2B UGC-style video ad scripts for this product moment.

Product moment:
{{product_moment}}

Target buyer:
{{target_buyer}}

Pain point:
{{pain_point}}

Screen recording notes:
{{screen_recording_notes}}

Campaign CTA:
{{cta}}

Create one script for each hook pattern:
1. Confession
2. Common mistake
3. Problem agitation
4. Quick demo
5. Contrarian take

For each script, include:
- Opening hook, under 3 seconds
- Avatar narration
- Screen recording cue
- Caption overlay ideas
- CTA

Rules:
- 25-45 seconds total
- Conversational but credible
- No fake testimonials
- No hype words like revolutionary or game-changing

Use Synthesia to generate the talking-head portion of each script. Choose an avatar style that matches your brand and buyer. For technical audiences, keep the delivery calm and direct. For founder-led campaigns, use a more informal delivery. Export each avatar video with clean framing so it can be combined with screen recordings.

Use Descript to combine the avatar narration, screen recording, captions, and pacing. Use Canva to create simple overlay frames: problem label, product action label, result label, and CTA card. Keep the edit visually clear. The viewer should understand the ad even on mute.

Use Vidyo.ai to resize and cut the videos into platform-specific formats: 1:1, 4:5, 9:16, and 16:9. Create shorter versions for retargeting and longer versions for warmer audiences. Keep a naming convention that identifies hook type, audience, product moment, and format.

Use Claude to create a simple testing matrix that maps hook type, audience, creative format, and CTA. The goal is to test one major variable at a time. Launch with enough variants to learn, but not so many that budget gets spread too thin.

Create a testing matrix for these B2B UGC-style video ads.

Video variants:
{{video_variants}}

Target audiences:
{{target_audiences}}

Campaign goal:
{{campaign_goal}}

Budget range:
{{budget_range}}

Output:
1. Recommended test structure
2. Which variables to isolate
3. Which variants to launch first
4. Suggested naming convention
5. Early performance signals to watch
6. What to do if a hook wins but conversion is weak

Keep the plan practical for a small paid media team.