Best for
- B2B teams running one campaign across multiple industries
- Product marketers adapting a launch narrative for different verticals
- Demand gen teams that need more relevant ad variants without rebuilding the campaign
Turn one core B2B campaign into 5-8 vertical-specific ad campaigns with tailored pain points, proof points, creative angles, and CTAs.
5-8 vertical-specific campaign variants built from one master campaign, each with adapted messaging, ads, landing page direction, and proof points.
Quick view
Check the audience, core tools, and access before you start the detailed steps.
Best for
Core tools
6 tools used across the workflow.
Access
Preview the open steps, then unlock the remaining implementation details and prompts.
Why this works
Most vertical campaigns are either too generic or too slow to produce. This workflow keeps the core campaign consistent while adapting the pain, proof, language, and CTA for each industry. The result is campaign scale without the usual tradeoff between speed and relevance.
Expected results
Campaign variants created
5-8 vertical campaigns
This is enough vertical coverage to test relevance without fragmenting budget across too many small audiences.
Production time
3-5 hours
Using one master campaign spine avoids rebuilding strategy, copy, creative, and page structure from scratch for every industry.
Creative output
25-40 ad variants
Each vertical receives multiple message angles, giving paid media teams enough variation to test without creating a bloated campaign.
Learning quality
Vertical-level message insight
Tracking by industry and angle shows which pains, proof points, and CTAs resonate in each market instead of averaging performance across all buyers.
Step-by-step workflow
Step 1 is open. Pro unlocks the remaining steps, copy-paste prompts, pro tips, tool-by-tool setup guidance, and implementation details.
45 min
45 min
Start with the campaign message that must stay consistent across every vertical. Work in claude and capture the concrete operating details: campaign name, audience, channel, offer, message angle, asset URL, performance baseline, owner, and approval status. When you use the prompt template attached to this step, paste the real source material, name the expected output sections, and ask the model to flag uncertainty instead of filling gaps. Before moving on, check that the output is specific enough for the next person to use without guessing what happened; the expected handoff is A master campaign brief that defines the fixed message, offer, proof, and CTA.
A master campaign brief that defines the fixed message, offer, proof, and CTA.
If the master campaign cannot be summarized in one sentence, it is not ready to verticalize. Weak core messaging creates weak vertical messaging at scale.
Create a master campaign spine from the campaign information below.
Campaign information:
{{campaign_details}}
Target audience:
{{target_audience}}
Offer or CTA:
{{offer_or_cta}}
Proof points:
{{proof_points}}
Output:
1. Core campaign message
2. Main buyer problem
3. Strategic promise
4. Primary CTA
5. Proof points that should stay consistent
6. Messaging boundaries: what should not change across verticals
7. Tone guidelines
Keep this tight. This is the fixed spine that all vertical variants will adapt from.Pro workflow preview
Previewing 1 of 7 steps
Get the remaining 6 steps, copy-paste prompts, pro tips, tool-by-tool setup guidance, and ongoing workflow and prompt releases.
$9/month
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