1
Define the master campaign spine
45 min
45 min
Start with the campaign message that must stay consistent across every vertical. Document the core problem, main offer, proof points, primary CTA, audience, and the one thing the buyer should remember. This becomes the campaign spine. The vertical variants should adapt the surface area, not reinvent the strategy.
Output
A master campaign brief that defines the fixed message, offer, proof, and CTA.
Claude
Pro tip
If the master campaign cannot be summarized in one sentence, it is not ready to verticalize. Weak core messaging creates weak vertical messaging at scale.
Prompt template
Create a master campaign spine from the campaign information below.
Campaign information:
{{campaign_details}}
Target audience:
{{target_audience}}
Offer or CTA:
{{offer_or_cta}}
Proof points:
{{proof_points}}
Output:
1. Core campaign message
2. Main buyer problem
3. Strategic promise
4. Primary CTA
5. Proof points that should stay consistent
6. Messaging boundaries: what should not change across verticals
7. Tone guidelines
Keep this tight. This is the fixed spine that all vertical variants will adapt from.